3,079
Emails Sent
Across 4 campaigns
↑ 27% vs last week
0.8%
Reply Rate
26 total replies
↓ 15% vs last week
4,027
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
BPO Contact Center Outreach
Global
BPO Contact Center Outreach
943
emails sent
↑ 223% vs last week
410
Contacted
3
Replies
0.5%
Bounce
12%
Complete
Campaign Status
The "BPO Contact Center Outreach" campaign significantly increased its delivery velocity, sending **943** emails this week, a **223%** increase WoW. Despite this surge, replies remain low at **3**, contributing to an overall reply rate of **0.8%** across all campaigns, which is down **15%** WoW.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
384
Requests Sent
Connection requests
52
Accepted
Connections accepted
75
Messages Sent
Follow-up messages
614
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach generated **52 new connections** from **384 requests**, achieving a **14% accept rate**. While profile views reached **614**, only **75 messages** were sent to new connections, indicating a potential bottleneck in post-acceptance engagement.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| BPO Contact Center Outreach | Live | 1,550 | 943 | 0.5% | 3 | 0.7% | 12% | ↑ 223% vs last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Website Analytics
resources.previewme.com — Matomo
This Week — Mar 4–11
163
Visits
↓ 5% vs last week
6
Lead Magnet Events
↓ 62% vs last week
1
Conversions (0.6%)
— same as last week
1
From LinkedIn
↓ 50% vs last week
All Time — Since Jan 9
1,607
Total Visits
262
Lead Magnet Events
21
Conversions (1.3%)
0
CTA Demo Clicks
Target market continues to convert
The United States led with **53 visits**, while New Zealand and Australia followed with **22** and **19 visits** respectively, indicating strong engagement from these regions. Despite a total visit decrease of **5%** WoW, the 0% bounce rate across all countries suggests potential bot traffic or tracking issues that need investigation to accurately assess real engagement.
163
Total Visits
→
—
Target Market
→
6
Lead Magnet Events
→
1
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
2
visits this week
↓ 71% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 138 | 83% | 26s | ↓ 10% |
| Returning Visitors | 25 | 44% | 3m 13s | ↑ 39% |
Returning visitors (25) show significantly deeper engagement with a 44% bounce rate and 3m 13s average time, compared to new visitors (138) with an 83% bounce rate and 26s average time. This suggests existing content resonates well with a known audience, but new visitor acquisition may be attracting less qualified leads or content isn't immediately engaging for first-timers.
Device Breakdown (This Week)
Desktop
133 visits (82%) ↓ 15% vs last week
Smartphone
17 visits (10%) ↑ 55% vs last week
Phablet
6 visits (4%) ↑ 100% vs last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tablet
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop traffic remains dominant at **82%** of visits, despite a **15%** week-over-week decrease. Conversely, Smartphone and Phablet traffic saw significant increases of **55%** and **100%** respectively, suggesting a growing mobile engagement trend among the B2B audience.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 128 | 21s | 75% | ↓ 14% |
| Privacy /privacy | 9 | 2s | 83% | ↑ 80% |
| Features /features | 8 | 19s | 100% | ↓ 38% |
| About /about | 7 | 4s | 100% | ↑ 75% |
| Pricing /pricing | 7 | 25s | 100% | ↑ 40% |
| /reports/campaign-progress-2026-03-05/ | 6 | 3m 20s | 75% | 100% |
| /reports/campaign-progress-2026-02-26/ | 5 | 4m 6s | 0% | ↑ 150% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The campaign report pages, `/reports/campaign-progress-2026-03-05/` and `/reports/campaign-progress-2026-02-26/`, show strong engagement with average times of **3m 20s** and **4m 6s**, respectively. Conversely, the `/features` and `/pricing` pages both have a **100% bounce rate**, indicating a need for content or design optimization to improve user retention. Consider A/B testing headlines or calls-to-action on these high-bounce pages.
SEO: Growing
Organic search traffic decreased slightly by **4%** this week, accounting for **24** visits. While a small drop, it's important to monitor this trend to ensure search visibility remains strong.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
112 (69%) ↓ 16% vs last week
Search Engines
24 (15%) ↓ 4% vs last week
Websites
19 (12%) ↑ 90% vs last week
Social Networks
1 (1%) ↓ 50% vs last week
Notable Signals
Website Referral Growth
Traffic from websites increased by a significant 90% this week, reaching 19 visits.
Direct Traffic Dominance
Direct entry remains the primary traffic source with 112 visits, despite a 16% week-over-week decrease.
This Week
Infrastructure Milestones
BPO Campaign Launched
First batch of 1,550 verified contacts live on EmailBison with v2 email sequences (February 25)
Pinecone Vectorisation Complete
302 vectors live in previewme-context-core-v2 — SPEAK, personas, competitive intel, writing style all verified
Context Core Refresh Complete
SPEAK Framework session captured, enrichment pipeline (Task 13) complete, all content approved and promoted
FullEnrich + Apollo.io Funded
Apollo.io ($149/mo) and FullEnrich ($299 one-off + $104/mo) active. BitScale retired.
Email Sequences v2 Deployed
Johnny's feedback incorporated across all 5 emails + opt-in reply + LinkedIn DMs. Verified proof points only.
HeyReach LinkedIn Transition
Switching LinkedIn outreach from Prosple to BPO database and updating messaging for BPO personas
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On