3,928
Emails Sent
Across 4 campaigns
↑ 28% vs last week
0.8%
Reply Rate
30 total replies
↓ 10% vs last week
4,027
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
BPO Contact Center Outreach
Global
BPO Contact Center Outreach
1,792
emails sent
↑ 90% vs last week
629
Contacted
7
Replies
1.3%
Bounce
23%
Complete
Campaign Status
The "BPO Contact Center Outreach" campaign sent **1,792** emails this week, a **90% increase** WoW, contributing significantly to the overall **28% WoW increase** in emails sent. Despite this velocity, replies remain low at **7**, with an overall reply rate of **0.8%**, down **10% WoW**.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
467
Requests Sent
Connection requests
74
Accepted
Connections accepted
104
Messages Sent
Follow-up messages
740
Profile Views
Prospect visibility
Outreach Status
The campaign generated 74 new connections from 467 requests, resulting in a 16% acceptance rate. This rate is below the typical B2B benchmark of 20-30%, suggesting room for improvement in targeting or connection request messaging. Despite this, 104 messages were sent, indicating active engagement with the new connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| BPO Contact Center Outreach | Live | 1,550 | 1,792 | 1.3% | 7 | 1.1% | 23% | ↑ 90% vs last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Website Analytics
resources.previewme.com — Matomo
This Week — Mar 11–18
147
Visits
↓ 16% vs last week
0
Lead Magnet Events
↓ 100% vs last week
0
Conversions (0.0%)
↓ 100% vs last week
1
From LinkedIn
— same as last week
All Time — Since Jan 9
1,741
Total Visits
262
Lead Magnet Events
21
Conversions (1.2%)
0
CTA Demo Clicks
Target market continues to convert
New Zealand and the United States were top performers, generating **42** and **39** visits respectively, with a **0%** bounce rate across all countries, suggesting high engagement. Despite a 16% WoW drop in total visits, the consistent 0% bounce rate across all **25** countries indicates potential bot traffic skewing engagement metrics.
147
Total Visits
→
—
Target Market
→
0
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
0
visits this week
↓ 100% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 125 | 78% | 45s | ↓ 16% |
| Returning Visitors | 22 | 23% | 1m 32s | ↓ 19% |
Returning visitors (22) show significantly deeper engagement with a **23% bounce rate** and **1m 32s average time on page**, compared to new visitors (125) at **78% bounce** and **45s average time**. This suggests content effectively resonates with those familiar with the brand, but initial engagement for new users needs improvement.
Device Breakdown (This Week)
Desktop
127 visits (86%) ↓ 15% vs last week
Smartphone
18 visits (12%) — same as last week
Phablet
1 visits (1%) ↓ 86% vs last week
Tablet
1 visits (1%) new
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for a dominant 86% of visits, totaling 127, despite a 15% week-over-week decrease. Smartphone traffic remained stable at 12% (18 visits), indicating a strong preference for desktop engagement within our B2B audience. The minimal mobile and negligible "other" device traffic suggests content consumption primarily occurs in a traditional, office-based setting.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 119 | 28s | 67% | ↓ 19% |
| Privacy /privacy | 13 | 1m 42s | 83% | ↑ 18% |
| Features /features | 8 | 26s | 100% | ↓ 20% |
| About /about | 7 | 4s | 0% | 0% |
| Pricing /pricing | 7 | 16s | 100% | ↓ 12% |
| ?Push_Animated=1&Webview_Progress_Bar=1&Show_Loading=0&Theme=Light /?push_animated=1&webview_progress_bar=1&show_loading=0&theme=light | 5 | 1s | 80% | 100% |
| Contact 3 /contact-3 | 4 | 2s | 100% | ↑ 33% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The Privacy page shows strong engagement with an average time of **1m 42s**, despite an 83% bounce rate. The homepage has the most visits (**119**) but a high bounce rate of **67%** and short average time of **28s**, indicating potential for content optimization to improve user retention. Consider improving homepage content to better guide users and reduce bounces.
SEO: Growing
Organic search traffic remained flat this week at **27** visits, showing no week-over-week change. This stagnation, alongside a **22%** drop in direct traffic, indicates a need to investigate keyword performance and content visibility.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
98 (67%) ↓ 22% vs last week
Search Engines
27 (18%) — same as last week
Websites
20 (14%) ↓ 5% vs last week
AI Assistants
1 (1%) new
Social Networks
1 (1%) — same as last week
Notable Signals
Direct Entry Decline
Direct traffic decreased by 22% this week, accounting for 98 visits. This drop warrants investigation into brand awareness or direct access methods.
Emerging AI Traffic
A new traffic source, AI Assistants, appeared this week with 1 visit. While small, this new channel could indicate future growth opportunities.
This Week
What We're Building
DIRECT Framework v4.0 Deployed
New trust-first email framework (Direct Identity → Insight Through Story → Real Proof → Exact Value → Clean Exit) replacing manipulation-driven PASB structure. Story-led, lower pressure, higher authenticity.
DIRECT vs PASB A/B Testing
Running both email frameworks in parallel to measure performance. PASB v3.1 (problem-agitate-social proof-bridge) retained as control against DIRECT v4.0. Comparing reply rates, meeting conversion, and sentiment quality.
Full LinkedIn Automation Built
Complete 22-day multi-channel sequence: 5 connection request variants (A/B tested), 4 cold DMs with A/B versions, 2 nurture DMs, and voice note scripts. All content Pinecone-enriched from 303 Context Core vectors.
LinkedIn Database Infrastructure
Supabase migration deployed —
linkedin_drafts table for per-lead DM content, cross-channel columns on leads (connected, replied, paused), and upgraded scoring function for HeyReach events.Multi-Channel Coordination
Email + LinkedIn sequences now timed together in a 22-day arc — connection request (Day 0), first email (Day 2), first DM (Day 3-4), continuing through to clean exit (Day 21-28). Auto-pause on reply across both channels.
LinkedIn Outreach Playbook
Governing standard created for all LinkedIn messaging — conversational tone rules, value-first structure, BPO-specific hooks, voice note guidelines, and quality gate checklist. Parallel to cold email playbook.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On