4,624
Emails Sent
Across 4 campaigns
↑ 18% vs last week
0.8%
Reply Rate
36 total replies
↑ 2% vs last week
4,027
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
Active Campaign
—
—
—
emails sent
Campaign Status
Email delivery velocity increased by **18%** week-over-week, contributing to a **2%** rise in the overall reply rate. Despite sending **4,624** emails, the total replies remain low at **36**, indicating a need to improve reply engagement quality.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
552
Requests Sent
Connection requests
86
Accepted
Connections accepted
137
Messages Sent
Follow-up messages
866
Profile Views
Prospect visibility
Outreach Status
The campaign generated **86 new connections** from **552 requests**, achieving a **16% accept rate**. This rate is below the typical B2B benchmark of 20-30%, indicating potential for improvement in targeting or messaging. Despite this, the **137 messages sent** suggest good initial engagement with the new connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| BPO Contact Center Outreach | Stopped | 1,550 | 2,488 | 2.6% | 13 | 1.6% | 32% | — |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Reply Analysis
Reply Classification Breakdown
Positive
0 (0.0%)
— same as last week
Question
0 (0.0%)
— same as last week
Neutral
1 (100%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
0 (0.0%)
— same as last week
Classification based on sentiment analysis and keyword detection from prospect_responses. 1 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Mar 18–25
250
Visits
↑ 54% vs last week
1
Lead Magnet Events
new
1
Conversions (0.4%)
new
1
From LinkedIn
— same as last week
All Time — Since Jan 9
1,989
Total Visits
263
Lead Magnet Events
22
Conversions (1.1%)
0
CTA Demo Clicks
Target market continues to convert
New Zealand generated **161** visits, accounting for **64%** of total traffic, with a 0% bounce rate suggesting genuine engagement. In contrast, the United States contributed only **31** visits, despite being a primary target, indicating potential bot activity or a need for refined targeting in that region.
250
Total Visits
→
—
Target Market
→
1
Lead Magnet Events
→
1
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
9
visits this week
new
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 201 | 64% | 57s | ↑ 50% |
| Returning Visitors | 49 | 39% | 1m 29s | ↑ 75% |
Returning visitors demonstrate significantly higher engagement, with a **39% bounce rate** and **1m 29s average time on page**, suggesting content resonates well with them. In contrast, new visitors' **64% bounce rate** and **57s average time** indicate initial content may not immediately capture their interest, despite a **54% week-over-week increase** in overall visits.
Device Breakdown (This Week)
Desktop
229 visits (92%) ↑ 62% vs last week
Smartphone
20 visits (8%) ↑ 5% vs last week
Tablet
1 visits (0%) — same as last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) ↓ 100% vs last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for an overwhelming **92%** of visits, showing a significant **62% week-over-week increase**. This indicates a strong preference for desktop engagement among the B2B audience, likely for in-depth research or work-related tasks. Smartphone usage remains low at **8%**, despite a **5% week-over-week increase**, suggesting mobile optimization may not be a primary concern for this audience.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 169 | 56s | 51% | ↑ 29% |
| Privacy /privacy | 36 | 23s | 73% | ↑ 177% |
| Features /features | 15 | 12s | 50% | ↑ 67% |
| /case-studies/financial-institution-ai-screening/ | 9 | 0s | 71% | 100% |
| About /about | 7 | 7s | 100% | 0% |
| Pricing /pricing | 6 | 1m 11s | 100% | ↓ 14% |
| /reports/campaign-progress-2026-03-18/ | 4 | 0s | 100% | ↑ 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage received the most visits at **169**, but the `/pricing` page had the longest average time on page at **1m 11s**, despite only 6 visits. The `/about` and `/pricing` pages both show 100% bounce rates, indicating low engagement after initial access. Consider optimizing these pages to improve content and user experience.
SEO: Growing
Organic search traffic surged by **158%** week-over-week, reaching **85** visitors. This significant increase highlights successful SEO efforts driving substantial growth in discoverability.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
124 (50%) ↑ 18% vs last week
Search Engines
85 (34%) ↑ 158% vs last week
Websites
40 (16%) ↑ 82% vs last week
Social Networks
1 (0%) — same as last week
Notable Signals
Search Engine Boom
Search engine traffic saw a massive increase of **158%**, now accounting for **85** visits. This indicates strong organic visibility gains.
Direct Entry Growth
Direct visits grew by **18%** to **124**, making it the largest traffic source. This suggests increased brand recognition or direct engagement.
Social Network Stagnation
Social networks remain negligible with only **1** visit, showing no change from last week. This channel is not contributing to traffic.
This Week
Infrastructure Milestones
DIRECT Framework v4.0 Deployed
New trust-first email framework (Direct Identity → Insight Through Story → Real Proof → Exact Value → Clean Exit) replacing manipulation-driven PASB structure. Story-led, lower pressure, higher authenticity.
DIRECT vs PASB A/B Testing
Running both email frameworks in parallel to measure performance. PASB v3.1 (problem-agitate-social proof-bridge) retained as control against DIRECT v4.0. Comparing reply rates, meeting conversion, and sentiment quality.
Full LinkedIn Automation Built
Complete 22-day multi-channel sequence: 5 connection request variants (A/B tested), 4 cold DMs with A/B versions, 2 nurture DMs, and voice note scripts. All content Pinecone-enriched from 303 Context Core vectors.
LinkedIn Database Infrastructure
Supabase migration deployed —
linkedin_drafts table for per-lead DM content, cross-channel columns on leads (connected, replied, paused), and upgraded scoring function for HeyReach events.Multi-Channel Coordination
Email + LinkedIn sequences now timed together in a 22-day arc — connection request (Day 0), first email (Day 2), first DM (Day 3-4), continuing through to clean exit (Day 21-28). Auto-pause on reply across both channels.
LinkedIn Outreach Playbook
Governing standard created for all LinkedIn messaging — conversational tone rules, value-first structure, BPO-specific hooks, voice note guidelines, and quality gate checklist. Parallel to cold email playbook.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
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What We're Working On