4,772
Emails Sent
Across 5 campaigns
↑ 3% vs last week
0.8%
Reply Rate
37 total replies
— same as last week
4,027
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-General-DIRECT-Johnny
Global
PreviewMe-General-DIRECT-Johnny
148
emails sent
75
Contacted
1
Replies
5.3%
Bounce
3%
Complete
Campaign Status
"PreviewMe-General-DIRECT-Johnny" sent **148** emails, contacting **75** recipients, but yielded only **1** reply. The 5.3% bounce rate indicates potential list hygiene issues. Overall, email velocity is up **3%** WoW, while the reply rate remains flat at **0.8%**.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
630
Requests Sent
Connection requests
106
Accepted
Connections accepted
162
Messages Sent
Follow-up messages
974
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach generated **106 new connections** from **630 requests**, achieving a **17% acceptance rate**. This rate is below the typical B2B benchmark of 20-30%, indicating room for improvement in targeting or messaging. Despite this, we saw strong engagement with **162 messages sent** and **974 profile views**, suggesting interest in our content.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-General-DIRECT-Johnny | Live | 1,079 | 148 | 5.3% | 1 | 1.3% | 3% | — |
| BPO Contact Center Outreach | Stopped | 1,550 | 2,488 | 2.6% | 13 | 1.6% | 32% | — |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Reply Analysis
Reply Classification Breakdown
Positive
0 (0.0%)
— same as last week
Question
0 (0.0%)
— same as last week
Neutral
1 (100%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
0 (0.0%)
— same as last week
Classification based on sentiment analysis and keyword detection from prospect_responses. 1 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Mar 25–1
211
Visits
↓ 23% vs last week
1
Lead Magnet Events
— same as last week
1
Conversions (0.5%)
— same as last week
0
From LinkedIn
↓ 100% vs last week
All Time — Since Jan 9
2,194
Total Visits
264
Lead Magnet Events
23
Conversions (1.0%)
0
CTA Demo Clicks
Target market continues to convert
New Zealand generated the most engagement with **102 visits** and a **0% bounce rate**, indicating genuine interest. The United States followed with **47 visits**, also showing strong engagement. The remaining **19 countries** contributed only **62 visits combined**, suggesting potential bot traffic or low engagement from those regions.
211
Total Visits
→
—
Target Market
→
1
Lead Magnet Events
→
1
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
3
visits this week
↓ 67% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 161 | 55% | 1m 31s | ↓ 27% |
| Returning Visitors | 50 | 38% | 2m 3s | ↓ 4% |
Returning visitors show significantly deeper engagement with a 38% lower bounce rate and 32% longer average time on page compared to new visitors. This suggests content effectively re-engages known audiences, but may not immediately resonate with new users, contributing to the 23% week-over-week visit decline.
Device Breakdown (This Week)
Desktop
178 visits (84%) ↓ 29% vs last week
Smartphone
30 visits (14%) ↑ 36% vs last week
Tablet
3 visits (1%) ↑ 200% vs last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop traffic dominates at **84%** of visits, despite a **29% week-over-week decrease**. Conversely, Smartphone visits increased by **36%**, suggesting a growing mobile engagement trend among the B2B audience.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 182 | 1m 6s | 51% | ↓ 3% |
| Features /features | 7 | 7s | 0% | ↓ 61% |
| Pricing /pricing | 6 | 15s | 100% | ↓ 14% |
| About /about | 4 | 10s | 0% | ↓ 43% |
| Contact 3 /contact-3 | 4 | 2s | 0% | ↑ 100% |
| /case-studies/financial-institution-ai-screening/ | 3 | 0s | 100% | ↓ 67% |
| Privacy /privacy | 3 | 2m 6s | 50% | ↓ 92% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage received the most visits at **182**, but the Privacy page held attention longest with an average time of **2m 6s**. The Pricing page shows a concerning **100% bounce rate** and a **14% decrease** in visits week-over-week, suggesting a need for content or UX review.
SEO: Growing
Organic search traffic declined significantly this week, dropping by **39%** to **55** visits. This decrease warrants immediate investigation into recent SEO changes or algorithm updates.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
148 (70%) ↑ 5% vs last week
Search Engines
55 (26%) ↓ 39% vs last week
Websites
7 (3%) ↓ 83% vs last week
AI Assistants
1 (0%) new
Notable Signals
Direct Entry Growth
Direct traffic increased by **5%** WoW, accounting for **148** visits and the majority of traffic.
Search Engine Decline
Search engine traffic dropped significantly by **39%** WoW, contributing only **55** visits.
Website Traffic Collapse
Website referrals plummeted by **83%** WoW, now only driving **7** visits.
This Week
Infrastructure Milestones
DIRECT Framework v4.0 Deployed
New trust-first email framework (Direct Identity → Insight Through Story → Real Proof → Exact Value → Clean Exit) replacing manipulation-driven PASB structure. Story-led, lower pressure, higher authenticity.
DIRECT vs PASB A/B Testing
Running both email frameworks in parallel to measure performance. PASB v3.1 (problem-agitate-social proof-bridge) retained as control against DIRECT v4.0. Comparing reply rates, meeting conversion, and sentiment quality.
Full LinkedIn Automation Built
Complete 22-day multi-channel sequence: 5 connection request variants (A/B tested), 4 cold DMs with A/B versions, 2 nurture DMs, and voice note scripts. All content Pinecone-enriched from 303 Context Core vectors.
LinkedIn Database Infrastructure
Supabase migration deployed —
linkedin_drafts table for per-lead DM content, cross-channel columns on leads (connected, replied, paused), and upgraded scoring function for HeyReach events.Multi-Channel Coordination
Email + LinkedIn sequences now timed together in a 22-day arc — connection request (Day 0), first email (Day 2), first DM (Day 3-4), continuing through to clean exit (Day 21-28). Auto-pause on reply across both channels.
LinkedIn Outreach Playbook
Governing standard created for all LinkedIn messaging — conversational tone rules, value-first structure, BPO-specific hooks, voice note guidelines, and quality gate checklist. Parallel to cold email playbook.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On