5,245
Emails Sent
Across 5 campaigns
↑ 10% vs last week
0.8%
Reply Rate
40 total replies
— stable vs last week
4,427
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-General-DIRECT-Johnny
Global
PreviewMe-General-DIRECT-Johnny
621
emails sent
↑ 320% vs last week
355
Contacted
4
Replies
0.6%
Bounce
12%
Complete
Campaign Status
The DIRECT v4.1 campaign is ramping well — 621 emails sent to 355 leads (33% of 1,079 total). 4 replies received with a healthy 0.6% bounce rate (well under the 5% threshold). Open tracking is disabled for deliverability, so reply rate is the primary metric. The campaign is sending at 300/day and will complete in approximately 2 weeks. Webhook automation is being configured this week to enable real-time lead scoring, AI response drafting, and CRM sync.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
637
Requests Sent
Connection requests
110
Accepted
Connections accepted
169
Messages Sent
Follow-up messages
1,046
Profile Views
Prospect visibility
Outreach Status
LinkedIn outreach has generated 110 new connections from 637 requests (17% accept rate, in line with industry benchmarks), with 1,046 profile views and 169 messages sent. This week we completed a full rewrite of the LinkedIn DM sequences — shifting from a report/briefing offer to a direct SASS demo angle. 697 per-lead personalised drafts have been regenerated with the new v2 copy and are ready to deploy to HeyReach.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-General-DIRECT-Johnny | Live | 1,079 | 621 | 0.6% | 4 | 1.1% | 12% | ↑ 320% vs last week |
| BPO Contact Center Outreach | Stopped | 1,550 | 2,488 | 2.6% | 13 | 1.6% | 32% | — |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Reply Analysis
Reply Classification Breakdown
Positive
0 (0.0%)
— same as last week
Question
0 (0.0%)
— same as last week
Neutral
1 (100%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
0 (0.0%)
— same as last week
Classification based on sentiment analysis and keyword detection from prospect_responses. 1 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Apr 1–8
89
Visits
↓ 60% vs last week
0
Lead Magnet Events
↓ 100% vs last week
0
Conversions (0.0%)
↓ 100% vs last week
1
From LinkedIn
new
All Time — Since Jan 9
2,282
Total Visits
264
Lead Magnet Events
23
Conversions (1.0%)
0
CTA Demo Clicks
Target market continues to convert
The United States (22 visits) and New Zealand (19 visits) were the top traffic sources this week, accounting for 46% of all visits. Despite a 60% WoW drop in total visits and zero conversions, the 0% bounce rate across all countries suggests potential bot activity or tracking issues that need investigation.
89
Total Visits
→
—
Target Market
→
0
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
1
visits this week
↓ 75% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 74 | 70% | 35s | ↓ 56% |
| Returning Visitors | 15 | 53% | 32s | ↓ 72% |
New visitors (74) show high disengagement with a 70% bounce rate and 35s average time. Returning visitors (15) are slightly more engaged with a 53% bounce rate and 32s average time. This suggests initial content isn't compelling enough to retain new users, and even returning users aren't finding significant value to stay longer.
Device Breakdown (This Week)
Desktop
72 visits (81%) ↓ 61% vs last week
Smartphone
16 visits (18%) ↓ 52% vs last week
Phablet
1 visits (1%) new
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tablet
0 visits (0%) ↓ 100% vs last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for the vast majority of visits at **81%** (**72 visits**), despite a **61%** week-over-week decrease. Smartphone visits also dropped significantly by **52%**, indicating a broad decline in engagement across primary devices. The audience predominantly accesses content via desktop, suggesting a professional, in-office context.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 85 | 12s | 65% | ↓ 56% |
| Features /features | 7 | 11s | 100% | ↓ 12% |
| Pricing /pricing | 5 | 1m 44s | 0% | ↓ 29% |
| About /about | 3 | 6m 19s | 0% | ↓ 25% |
| Contact 3 /contact-3 | 2 | 0s | 100% | ↓ 50% |
| ?_Gl=1*2Ov6Uy*_Gcl_Au*Odkwmja4Ntg3Lje3Nzm3Mjkymdq.&_Ga=2.86359000.1772556501.1775107926 108607410.1773729203 /?_gl=1*2ov6uy*_gcl_au*ODkwMjA4NTg3LjE3NzM3MjkyMDQ.&_ga=2.86359000.1772556501.1775107926-108607410.1773729203 | 1 | 52s | 0% | 100% |
| ?_Gl=1*8Usok6*_Gcl_Au*Odkwmja4Ntg3Lje3Nzm3Mjkymdq.&_Ga=2.146600052.1772556501.1775107926 108607410.1773729203 /?_gl=1*8usok6*_gcl_au*ODkwMjA4NTg3LjE3NzM3MjkyMDQ.&_ga=2.146600052.1772556501.1775107926-108607410.1773729203 | 1 | 21s | 0% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The "About" page demonstrates the highest engagement, with an average time on page of **6 minutes 19 seconds** and a **0%** bounce rate, indicating strong user interest in company information. Conversely, the "Features" page has a concerning **100%** bounce rate despite its **7** visits, suggesting content or navigation issues that deter further exploration. We recommend reviewing the "Features" page for clarity and calls to action, and considering A/B testing different layouts or content to improve engagement.
SEO: Growing
Organic search traffic dropped significantly by 59% week-over-week, resulting in only 24 visits. This decline, alongside a 60% drop in direct traffic, suggests a broader issue impacting overall site visibility and user engagement.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
62 (70%) ↓ 60% vs last week
Search Engines
24 (27%) ↓ 59% vs last week
Websites
2 (2%) ↓ 71% vs last week
Social Networks
1 (1%) new
Notable Signals
Significant Traffic Drop
Total visits are down to **89**, with Direct Entry and Search Engines experiencing substantial drops of **60%** and **59%** respectively.
New Social Network Traffic
Social Networks, though small at **1** visit, represent a new traffic source this week.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
1,079 leads loaded in the active DIRECT campaign. 697 LinkedIn drafts regenerated with v2 demo-angle copy. All leads have Tier 2 AI enrichment (personalisation hooks, ICP fit scores, pain point mapping). Email verification: 0.6% bounce rate confirms healthy data quality.
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On