7,189
Emails Sent
Across 7 campaigns
↑ 37% vs last week
0.7%
Reply Rate
52 total replies
↓ 5% vs last week
7,739
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-General-DIRECT-Johnny
Global
PreviewMe-General-DIRECT-Johnny
1,825
emails sent
↑ 194% vs last week
718
Contacted
13
Replies
1.2%
Bounce
35%
Complete
Campaign Status
The "PreviewMe-General-DIRECT-Johnny" campaign significantly increased delivery velocity, sending **1,825** emails, a **194%** rise week-over-week. Despite this, the campaign generated only **13** replies, contributing to an overall reply rate of **0.7%** across all campaigns, which is down **5%** WoW.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
692
Requests Sent
Connection requests
122
Accepted
Connections accepted
176
Messages Sent
Follow-up messages
1,136
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach generated 122 new connections from 692 requests, achieving an 18% acceptance rate. This rate is slightly below the typical B2B benchmark of 20-30%, indicating room for improvement in targeting or messaging. We sent 176 follow-up messages, suggesting good initial engagement with new connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Live | 1,038 | 1,825 | 1.2% | 13 | 1.8% | 35% | ↑ 194% vs last week |
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 92 | 2.2% | 1 | 1.1% | 1% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 648 | 1.6% | 3 | 0.7% | 21% | — |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Reply Analysis
Reply Classification Breakdown
Positive
0 (0.0%)
— same as last week
Question
0 (0.0%)
— same as last week
Neutral
5 (100%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
0 (0.0%)
— same as last week
Classification based on sentiment analysis and keyword detection from prospect_responses. 5 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Apr 8–15
122
Visits
↑ 10% vs last week
0
Lead Magnet Events
— same as last week
0
Conversions (0.0%)
— same as last week
1
From LinkedIn
— same as last week
All Time — Since Jan 9
2,401
Total Visits
264
Lead Magnet Events
23
Conversions (1.0%)
0
CTA Demo Clicks
Target market continues to convert
While total visits increased by **10%** WoW to **122**, the **0%** bounce rate across all countries suggests a significant portion of this traffic may be bot-generated. The **United States** (49 visits) and **New Zealand** (22 visits) are the top traffic sources, but the lack of conversions indicates no real engagement from any region.
122
Total Visits
→
—
Target Market
→
0
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
0
visits this week
↓ 100% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 98 | 76% | 53s | ↑ 4% |
| Returning Visitors | 24 | 38% | 4m 22s | ↑ 41% |
Returning visitors demonstrate significantly higher engagement, with a **38% bounce rate** and **4m 22s average time on page**, suggesting content resonates well with those familiar with the brand. In contrast, new visitors' **76% bounce rate** and **53s average time** indicate initial content may not be immediately compelling or relevant, despite a **10% week-over-week increase** in overall visits.
Device Breakdown (This Week)
Desktop
102 visits (84%) ↑ 11% vs last week
Smartphone
16 visits (13%) — same as last week
Tablet
3 visits (2%) ↑ 50% vs last week
Phablet
1 visits (1%) — same as last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for the vast majority of traffic at **84%** (**102 visits**), showing an **11% increase** week-over-week. Mobile devices (Smartphone, Tablet, Phablet) collectively contributed **16%** of visits, with Tablet visits increasing by **50%** (to **3 visits**). This suggests a primarily desktop-oriented B2B audience, though mobile usage is growing.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 108 | 33s | 69% | ↑ 6% |
| Pricing /pricing | 12 | 2m 17s | 33% | ↑ 100% |
| Features /features | 8 | 28s | 50% | 0% |
| About /about | 7 | 2m 47s | 100% | ↑ 17% |
| Responses /responses | 7 | 3m 21s | 20% | 100% |
| Contact 3 /contact-3 | 5 | 18s | 100% | ↑ 67% |
| Terms /terms | 5 | 2s | 100% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The `/responses` page captured the most attention at **3m 21s** average time, followed by `/about` at **2m 47s**. The `/contact-3` page shows low engagement with an **18s** average time and **100%** bounce rate, suggesting content or design improvements are needed.
SEO: Growing
Search engine traffic decreased by **3%** this week, totaling **29** visits. This decline contrasts with a **10%** increase in direct traffic and a **200%** surge from other websites.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
86 (70%) ↑ 10% vs last week
Search Engines
29 (24%) ↓ 3% vs last week
Websites
6 (5%) ↑ 200% vs last week
Social Networks
1 (1%) — same as last week
Notable Signals
Website Referrals Soar
Traffic from Websites increased by an impressive **200%** week-over-week, albeit from a small base of **6** visits.
Direct Entry Growth
Direct traffic saw a healthy **10%** increase, contributing the most visits at **86**.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On