9,771
Emails Sent
Across 7 campaigns
↑ 36% vs last week
0.9%
Reply Rate
88 total replies
↑ 25% vs last week
7,739
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
1,767
emails sent
↑ 1821% vs last week
1,338
Contacted
32
Replies
1.3%
Bounce
21%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign saw a significant increase in delivery velocity, with **1,767** emails sent this week, an **1821%** increase WoW. This contributed to a global total of **9,771** emails sent across all campaigns, up **36%** WoW. While the campaign generated **32** replies, the overall reply rate across all campaigns improved to **0.9%**, up **25%** WoW, indicating improved engagement quality.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
772
Requests Sent
Connection requests
141
Accepted
Connections accepted
183
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach generated 141 new connections from 772 requests, achieving an 18% acceptance rate. This is below the 20-30% benchmark, suggesting room for connection strategy optimization. Despite this, we saw strong engagement with 183 messages sent and 1172 profile views.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 1,767 | 1.3% | 32 | 2.4% | 21% | ↑ 1821% vs last week |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 1,500 | 1.5% | 6 | 1.0% | 48% | ↑ 131% vs last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Reply Analysis
Reply Classification Breakdown
Positive
0 (0.0%)
— same as last week
Question
0 (0.0%)
— same as last week
Neutral
5 (100%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
0 (0.0%)
— same as last week
Classification based on sentiment analysis and keyword detection from prospect_responses. 5 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Apr 15–22
83
Visits
↓ 37% vs last week
3
Lead Magnet Events
new
0
Conversions (0.0%)
— same as last week
0
From LinkedIn
↓ 100% vs last week
All Time — Since Jan 9
2,482
Total Visits
267
Lead Magnet Events
23
Conversions (0.9%)
0
CTA Demo Clicks
Target market continues to convert
The United States and New Zealand drove the most traffic with **31** and **17** visits respectively, both showing a **0%** bounce rate. The remaining **35** visits were distributed across **19** other countries, suggesting potential bot activity given the low visit count and 0% bounce rate from these diverse locations.
83
Total Visits
→
—
Target Market
→
3
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
2
visits this week
new
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 72 | 69% | 20s | ↓ 31% |
| Returning Visitors | 11 | 64% | 31s | ↓ 61% |
New visitors (72) show high disengagement with a **69% bounce rate** and **20-second average time on page**, suggesting content isn't immediately captivating. Returning visitors (11) exhibit slightly better engagement with a **64% bounce rate** and **31-second average time**, indicating some content resonance but still room for improvement in overall content quality.
Device Breakdown (This Week)
Desktop
64 visits (77%) ↓ 42% vs last week
Smartphone
17 visits (20%) ↓ 6% vs last week
Tablet
2 visits (2%) ↓ 33% vs last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) ↓ 100% vs last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop traffic accounts for the vast majority of visits at **77%** (64 visits), despite a **42%** week-over-week decrease. Smartphone traffic, at **20%** (17 visits), also saw a **6%** decline. This indicates a strong desktop preference for B2B engagement, with overall traffic down across all devices.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 76 | 7s | 68% | ↓ 35% |
| Pricing /pricing | 10 | 54s | 0% | ↓ 29% |
| Features /features | 6 | 49s | 0% | ↓ 33% |
| About /about | 4 | 9s | 0% | ↓ 50% |
| Contact 3 /contact-3 | 3 | 14s | 0% | ↓ 57% |
| /reports/ai-transforms-recruitment/ | 2 | 0s | 50% | 100% |
| ?Itxywm3Lu5Eidog7Xrrqukpqtq=Git6Pmql8Zqhbt1Xcyoxq7Xzhfmm9Pl4Okfgqhgfjj2Smxdpqx0Tu9Moch E43Elyxu1F7Zf /?itxywm3lu5eidog7xrrqukpqtq=git6pMqL8ZQHBT1XCYoxq7xzhfMM9pL4oKFGQhgfJJ2sMxdpQX0Tu9mocH-E43eLYxu1F7zF | 1 | 4s | 0% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The "Pricing" page shows strong engagement with an average time of **54s** and **0%** bounce rate, despite only **10 visits**. In contrast, the homepage received **76 visits** but had a high bounce rate of **68%** and a short average time of **7s**, indicating low initial engagement. Consider optimizing the homepage content to better capture visitor interest and reduce immediate exits.
SEO: Growing
Organic search traffic decreased by **39%** this week, bringing in only **19** visits. This significant drop suggests a need to investigate recent SEO changes or algorithm updates impacting visibility.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
62 (75%) ↓ 34% vs last week
Search Engines
19 (23%) ↓ 39% vs last week
Websites
2 (2%) ↓ 67% vs last week
Notable Signals
**Significant Traffic Drop**
Total visits are down to **83**, a substantial decrease from last week.
**Direct Entry Dominance**
Despite the overall drop, Direct Entry remains the primary traffic source at **62** visits, representing **75%** of all traffic.
**Search Engine Decline**
Search Engine traffic saw a sharp **39%** decrease, contributing only **19** visits this week.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On