12,245
Emails Sent
Across 7 campaigns
↑ 25% vs last week
0.8%
Reply Rate
101 total replies
↓ 8% vs last week
7,739
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
3,608
emails sent
↑ 104% vs last week
1,692
Contacted
42
Replies
1.5%
Bounce
44%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign saw a significant increase in delivery velocity, with **3,608 emails sent**, up **104% WoW**. Despite this, the overall reply rate across all campaigns decreased by **8% WoW**, indicating a need to analyze reply quality and engagement strategies.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
849
Requests Sent
Connection requests
163
Accepted
Connections accepted
206
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach achieved a 19% connection acceptance rate, adding **163 new connections** from **849 requests**. These new connections generated **1172 profile views** and led to **206 messages** being sent, indicating strong initial engagement.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 3,608 | 1.5% | 42 | 2.5% | 44% | ↑ 104% vs last week |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 2,133 | 1.6% | 9 | 1.4% | 68% | ↑ 42% vs last week |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Reply Analysis
Reply Classification Breakdown
Positive
0 (0.0%)
— same as last week
Question
0 (0.0%)
— same as last week
Neutral
5 (100%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
0 (0.0%)
— same as last week
Classification based on sentiment analysis and keyword detection from prospect_responses. 5 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Apr 22–29
82
Visits
↓ 7% vs last week
0
Lead Magnet Events
↓ 100% vs last week
0
Conversions (0.0%)
— same as last week
1
From LinkedIn
new
All Time — Since Jan 9
2,560
Total Visits
267
Lead Magnet Events
23
Conversions (0.9%)
0
CTA Demo Clicks
Target market continues to convert
The **United States** generated **44** visits, accounting for **54%** of total traffic. **China** followed with **11** visits. All countries show a **0% bounce rate**, suggesting potential bot traffic and no real engagement or conversions.
82
Total Visits
→
—
Target Market
→
0
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
↓ 100% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
4
visits this week
new
1m 31s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 75 | 81% | 11s | ↓ 1% |
| Returning Visitors | 7 | 57% | 1m 33s | ↓ 42% |
New visitors (75) show low engagement with an **81% bounce rate** and **11s average time**. Returning visitors (7) are more engaged, with a **57% bounce rate** and **1m 33s average time**, suggesting content resonates better with those already familiar.
Device Breakdown (This Week)
Desktop
71 visits (87%) ↑ 4% vs last week
Smartphone
8 visits (10%) ↓ 56% vs last week
Tablet
3 visits (4%) ↑ 50% vs last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for the vast majority of traffic at **87%** (**71 visits**), increasing **4%** week-over-week. Smartphone traffic significantly decreased by **56%** to only **8 visits**, suggesting a strong preference for desktop viewing among the B2B audience.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 67 | 7s | 75% | ↓ 17% |
| Contact 3 /contact-3 | 7 | 3s | 100% | ↑ 133% |
| Features /features | 6 | 45s | 100% | 0% |
| Pricing /pricing | 5 | 2s | 0% | ↓ 50% |
| /case-studies/financial-institution-ai-screening/ | 4 | 1m 31s | 100% | 100% |
| /reports/campaign-progress-2026-04-22/ | 3 | 0s | 100% | 100% |
| Terms /terms | 3 | 7s | 0% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage received the most visits at **67**, but its 7-second average time on page and 75% bounce rate suggest low engagement. The "/case-studies/financial-institution-ai-screening/" page, despite only 4 visits, shows strong engagement with an average time of **1 minute 31 seconds**. Consider optimizing the homepage for better content and user experience, and promoting the case study page more widely.
SEO: Growing
Organic search traffic decreased by **5%** this week, bringing in **20** visitors. This decline contributed to an overall drop in site traffic.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
57 (70%) ↓ 12% vs last week
Search Engines
20 (24%) ↓ 5% vs last week
Websites
4 (5%) ↑ 100% vs last week
Social Networks
1 (1%) new
Notable Signals
Direct Entry Dominance
Direct traffic remains the primary source with 57 visits, despite a 12% decrease from last week.
Website Traffic Boom
Traffic from websites doubled, showing a 100% increase with 4 visits compared to last week.
New Social Channel
Social networks emerged as a new traffic source this week, contributing 1 visit.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On