14,031
Emails Sent
Across 7 campaigns
↑ 15% vs last week
0.8%
Reply Rate
109 total replies
↓ 6% vs last week
7,739
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
4,765
emails sent
↑ 32% vs last week
1,705
Contacted
48
Replies
1.6%
Bounce
58%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign sent 4,765 emails, a 32% increase WoW. It achieved 48 replies, contributing significantly to the overall 109 replies from 14,031 total emails sent. Despite the increased volume, the overall reply rate saw a 6% decrease WoW.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
916
Requests Sent
Connection requests
182
Accepted
Connections accepted
241
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach generated **182 new connections** from **916 requests**, achieving a **20% acceptance rate**. This rate is on par with industry benchmarks, and **241 messages** were sent to engage these new connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 4,765 | 1.6% | 48 | 2.8% | 58% | ↑ 32% vs last week |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 2,762 | 1.7% | 11 | 1.7% | 88% | ↑ 29% vs last week |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled across all campaigns (improves deliverability). Reply and bounce rates are the primary performance indicators. Data synced automatically every 6 hours from EmailBison via Supabase.
Reply Analysis
Reply Classification Breakdown
Positive
0 (0.0%)
— same as last week
Question
0 (0.0%)
— same as last week
Neutral
5 (100%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
0 (0.0%)
— same as last week
Classification based on sentiment analysis and keyword detection from prospect_responses. 5 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Apr 29–6
114
Visits
↑ 16% vs last week
102
Lead Magnet Events
new
1
Conversions (0.9%)
new
0
From LinkedIn
↓ 100% vs last week
All Time — Since Jan 9
2,668
Total Visits
369
Lead Magnet Events
24
Conversions (0.9%)
0
CTA Demo Clicks
Target market continues to convert
The United States continues to be the primary driver of engagement with **66 visits**, representing **58%** of total traffic. While overall visits increased by **16%** WoW to **114**, the single conversion suggests that the majority of traffic from other countries, particularly those with only 1-2 visits, may be bot-related.
114
Total Visits
→
—
Target Market
→
102
Lead Magnet Events
→
1
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
3
visits this week
↓ 25% vs last week
2s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 99 | 82% | 40s | ↑ 11% |
| Returning Visitors | 15 | 60% | 33s | ↑ 67% |
New visitors exhibit high disengagement with an **82% bounce rate** and only **40s average time on page**, suggesting initial content fails to capture interest. In contrast, returning visitors show better engagement with a **60% bounce rate** and **33s average time**, indicating content resonates more with those already familiar. This disparity points to a need for improved introductory content to better hook new audiences.
Device Breakdown (This Week)
Desktop
95 visits (83%) ↑ 16% vs last week
Smartphone
19 visits (17%) ↑ 46% vs last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tablet
0 visits (0%) ↓ 100% vs last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices account for the vast majority of traffic at **83%** (**95 visits**), while smartphone visits increased by **46%** week-over-week. This indicates a primarily desktop-oriented audience, but with growing mobile engagement.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 100 | 29s | 77% | ↑ 30% |
| Contact 3 /contact-3 | 10 | 4s | 100% | ↓ 9% |
| Pricing /pricing | 8 | 8s | 100% | ↑ 60% |
| Features /features | 6 | 16s | 0% | ↓ 14% |
| Terms /terms | 4 | 8s | 0% | ↑ 33% |
| /case-studies/financial-institution-ai-screening/ | 3 | 2s | 100% | ↓ 25% |
| About /about | 2 | 2s | 0% | ↓ 33% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage holds attention longest at **29s** (100 visits). Pages like "Contact 3" and "Pricing" show low engagement with **100% bounce rates** and average times of **4s** and **8s** respectively, despite "Pricing" seeing a **60% increase** in visits. Consider optimizing these high-bounce pages for clearer calls to action or improved content.
SEO: Growing
Search engine traffic decreased by **18%** this week, falling to **18** visits. This decline suggests a need to review recent SEO efforts or content performance.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
92 (81%) ↑ 30% vs last week
Search Engines
18 (16%) ↓ 18% vs last week
Websites
4 (4%) — same as last week
Notable Signals
Direct Entry Surge
Direct traffic increased by 30% week-over-week, accounting for 92 visits. This indicates strong brand recognition or direct outreach efforts.
Search Engine Decline
Search engine traffic dropped by 18%, contributing only 18 visits this week. This area needs investigation to understand the decrease.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On