17,519
Emails Sent
Across 12 campaigns
↑ 4% vs last week
0.7%
Reply Rate
126 total replies
↓ 5% vs last week
10,046
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
5,593
emails sent
— same as last week
1,705
Contacted
56
Replies
1.7%
Bounce
68%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign sent **5,593** emails, contacting **1,705** recipients and generating **56** replies. While overall emails sent increased by **4%** WoW, the reply rate across all campaigns decreased by **5%** WoW, indicating a need to analyze engagement quality.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
1,326
Requests Sent
Connection requests
311
Accepted
Connections accepted
617
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach yielded 311 new connections from 1326 requests, achieving a 23% acceptance rate. This rate is slightly below the 25-30% benchmark, suggesting room for refinement in targeting or connection request messaging. Despite this, 617 messages were sent, indicating good initial engagement with accepted connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 5,593 | 1.7% | 56 | 3.3% | 68% | — same as last week |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PreviewMe-SaaSTech-Volume-DIRECT-v1 | Stopped | 380 | 374 | 0.5% | 0 | 0.0% | 33% | — |
| PreviewMe-RetailHospo-Volume-DIRECT-v1 | Stopped | 733 | 727 | 0.6% | 2 | 0.8% | 33% | — |
| PreviewMe-Graduate-Volume-DIRECT-v1 | Stopped | 524 | 518 | 0.6% | 2 | 1.1% | 33% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 3,142 | 1.7% | 14 | 2.2% | 100% | — same as last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| PreviewMe-BPO-Volume-DIRECT-GIFTEST-v1 | Live | 309 | 66 | 0.0% | 0 | 0.0% | 7% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| PreviewMe-TALeaders-Volume-DIRECT-v1 | Live | 5,286 | 595 | 1.0% | 2 | 0.5% | 4% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled on historical EmailBison campaigns for deliverability. SmartLead v1.4 campaigns track opens but reads are heavily inflated by inbox security scanners, so reply and bounce rates are the cleaner indicators. Data synced live from SmartLead and HeyReach into Supabase. Historical EmailBison rows preserved with source='emailbison'.
Reply Analysis
Reply Classification Breakdown
Positive
2 (8.3%)
new
Question
0 (0.0%)
— same as last week
Neutral
21 (88%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
1 (4.2%)
new
Classification based on sentiment analysis and keyword detection from prospect_responses. 24 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Jun 10–17
92
Visits
↓ 12% vs last week
2
Lead Magnet Events
new
0
Conversions (0.0%)
— same as last week
1
From LinkedIn
new
All Time — Since Jan 9
3,218
Total Visits
379
Lead Magnet Events
24
Conversions (0.7%)
0
CTA Demo Clicks
Target market continues to convert
The US and China drove the most traffic with **46** and **17** visits respectively, but the **0%** bounce rate across all 16 countries suggests significant bot activity. This bot traffic likely contributed to the **12%** week-over-week decrease in total visits, as last week's traffic may have included more bot activity.
92
Total Visits
→
—
Target Market
→
2
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
2
visits this week
new
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
2
visits this week
new
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 80 | 89% | 34s | ↓ 19% |
| Returning Visitors | 12 | 33% | 8s | ↑ 140% |
Returning visitors (12) show significantly higher engagement with a 33% bounce rate and 8 seconds average time on page, suggesting content quality resonates with them. In contrast, new visitors (80) have a high bounce rate of 89% and 34 seconds average time on page, indicating initial content may not be meeting expectations or attracting the right audience.
Device Breakdown (This Week)
Desktop
73 visits (79%) ↓ 19% vs last week
Smartphone
19 visits (21%) ↑ 58% vs last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) ↓ 100% vs last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tablet
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop visits comprise the vast majority at **79%**, despite a **19%** week-over-week decrease
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 76 | 31s | 79% | ↓ 16% |
| Pricing /pricing | 4 | 6s | 100% | ↑ 100% |
| ?Requestedby=Screenshoter&Suppressbi=True /?requestedBy=screenshoter&suppressbi=true | 3 | 0s | 100% | ↑ 50% |
| ?Requestedby=Screenshoter&Suppressbi=True&Showmobileview=True /?requestedBy=screenshoter&suppressbi=true&showMobileView=true | 3 | 0s | 100% | ↑ 50% |
| About /about | 2 | 6s | 100% | ↓ 33% |
| /case-studies/financial-institution-ai-screening/ | 2 | 0s | 100% | 100% |
| Features /features | 2 | 23s | 0% | ↓ 33% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage (`/`) saw the most visits at **76**, but had a high bounce rate of **79%** and a short average time of **31s**. The `/features` page, despite only **2 visits**, had a 0% bounce rate and an average time of **23s**, suggesting high engagement for those who landed there. Consider optimizing the homepage to improve engagement and exploring why `/features` retains visitors so effectively.
SEO: Growing
Organic search traffic decreased by **9%** this week, resulting in only **10** visits. This decline, coupled with a **13%** drop in direct entries, suggests a broader dip in overall site discovery.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
79 (86%) ↓ 13% vs last week
Search Engines
10 (11%) ↓ 9% vs last week
Websites
2 (2%) — same as last week
Social Networks
1 (1%) new
Notable Signals
Dominant Direct Traffic
Direct Entry accounts for **86%** of all traffic this week, despite a **13%** WoW decrease.
New Social Channel
Social Networks appeared as a new traffic source, albeit with only **1** visit.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On