18,687
Emails Sent
Across 12 campaigns
↑ 7% vs last week
0.7%
Reply Rate
136 total replies
↑ 1% vs last week
10,046
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
5,593
emails sent
— same as last week
1,705
Contacted
56
Replies
1.7%
Bounce
68%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign delivered **5,593** emails, contacting **1,705** recipients with a low **1.7%** bounce rate. While this campaign generated **56** replies, the overall reply rate across all campaigns remains at **0.7%**. Total emails sent increased **7%** WoW, and the overall reply rate saw a **1%** WoW increase.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
1,366
Requests Sent
Connection requests
316
Accepted
Connections accepted
627
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
The campaign achieved a **23%** connection acceptance rate from **1366** requests, indicating a moderate success in expanding the network. While **1172** profile views show strong initial interest, only **627** messages were sent, suggesting an opportunity to increase engagement with new connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-SaaSTech-Volume-DIRECT-v1 | Stopped | 380 | 374 | 0.5% | 0 | 0.0% | 33% | — |
| PreviewMe-RetailHospo-Volume-DIRECT-v1 | Stopped | 733 | 727 | 0.6% | 2 | 0.8% | 33% | — |
| PreviewMe-Graduate-Volume-DIRECT-v1 | Stopped | 524 | 518 | 0.6% | 2 | 1.1% | 33% | — |
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 5,593 | 1.7% | 56 | 3.3% | 68% | — same as last week |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PreviewMe-BPO-Volume-DIRECT-GIFTEST-v1 | Live | 305 | 158 | 0.6% | 1 | 1.4% | 17% | ↑ 139% vs last week |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 3,142 | 1.7% | 14 | 2.2% | 100% | — same as last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| PreviewMe-TALeaders-Volume-DIRECT-v1 | Live | 5,262 | 1,671 | 0.7% | 11 | 1.4% | 11% | ↑ 181% vs last week |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled on historical EmailBison campaigns for deliverability. SmartLead v1.4 campaigns track opens but reads are heavily inflated by inbox security scanners, so reply and bounce rates are the cleaner indicators. Data synced live from SmartLead and HeyReach into Supabase. Historical EmailBison rows preserved with source='emailbison'.
Reply Analysis
Reply Classification Breakdown
Positive
2 (8.3%)
new
Question
0 (0.0%)
— same as last week
Neutral
21 (88%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
1 (4.2%)
new
Classification based on sentiment analysis and keyword detection from prospect_responses. 24 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Jun 17–24
121
Visits
↑ 23% vs last week
3
Lead Magnet Events
↓ 40% vs last week
1
Conversions (0.8%)
— same as last week
0
From LinkedIn
↓ 100% vs last week
All Time — Since Jan 9
3,335
Total Visits
382
Lead Magnet Events
25
Conversions (0.7%)
0
CTA Demo Clicks
Target market continues to convert
The United States drove the majority of engagement with **79 visits**, contributing to the overall **23% WoW increase** in traffic. While China had **11 visits**, further analysis is needed to determine if this represents genuine engagement or bot activity given the low conversion rate across all regions.
121
Total Visits
→
—
Target Market
→
3
Lead Magnet Events
→
1
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
2
visits this week
↓ 33% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
1
visits this week
↓ 50% vs last week
21m 29s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 112 | 90% | 6s | ↑ 33% |
| Returning Visitors | 9 | 33% | 5m 34s | ↓ 36% |
New visitors exhibit low engagement with a 90% bounce rate and 6s average time on page, suggesting content isn't immediately resonating. In contrast, returning visitors show strong engagement with a 33% bounce rate and 5m 34s average time, indicating high content quality for those already familiar. The 23% WoW increase in visits is positive, but efforts should focus on improving initial content appeal for new users.
Device Breakdown (This Week)
Desktop
112 visits (93%) ↑ 42% vs last week
Smartphone
7 visits (6%) ↓ 63% vs last week
Phablet
1 visits (1%) new
Tablet
1 visits (1%) new
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for an overwhelming 93% of visits, up 42% week-over-week, indicating a strong preference for desktop browsing among the B2B audience. Conversely, Smartphone visits decreased by 63%, suggesting that mobile optimization may not be a top priority for this campaign.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 99 | 10s | 83% | ↑ 21% |
| Features /features | 11 | 4s | 100% | ↑ 267% |
| About /about | 10 | 0s | 100% | ↑ 233% |
| Pricing /pricing | 6 | 0s | 100% | ↑ 20% |
| /reports/ai-transforms-recruitment/ | 2 | 0s | 100% | ↓ 33% |
| ?_Gl=1*Hbc648*_Gcl_Au*Mtu2Otuznjy1My4Xnzgymdu0Mdyx&_Ga=2.212125904.538774242.1782054061 1929826466.1782054061 /?_gl=1*hbc648*_gcl_au*MTU2OTUzNjY1My4xNzgyMDU0MDYx&_ga=2.212125904.538774242.1782054061-1929826466.1782054061 | 1 | 0s | 100% | 100% |
| /case-studies/financial-institution-ai-screening/ | 1 | 21m 29s | 0% | ↓ 50% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage received the most visits at **99**, but had a high bounce rate of **83%** and short average time on page of **10s**. In contrast, the "/case-studies/financial-institution-ai-screening/" page, despite only 1 visit, showed strong engagement with **0%** bounce and an average time of **21m 29s**. Consider optimizing the homepage for better engagement and promoting the case study page more widely.
SEO: Growing
Search engine traffic surged by **308%** this week, reaching **49** visits. This significant increase indicates strong organic growth compared to the previous week.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
68 (56%) ↓ 17% vs last week
Search Engines
49 (40%) ↑ 308% vs last week
Websites
4 (3%) ↑ 33% vs last week
Notable Signals
Search Engine Boom
Search engine traffic surged by 308% this week, bringing in 49 visits. This indicates strong organic visibility gains.
Direct Entry Decline
Direct traffic decreased by 17%, accounting for 68 visits. This could suggest a slight dip in brand recall or direct engagement.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On