20,177
Emails Sent
Across 12 campaigns
↑ 8% vs last week
0.6%
Reply Rate
128 total replies
↓ 13% vs last week
10,046
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
5,593
emails sent
— same as last week
1,705
Contacted
56
Replies
1.7%
Bounce
68%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign sent **5,593** emails, contacting **1,705** recipients with **56** replies. While overall emails sent increased by **8%** WoW, the reply rate across all campaigns dropped by **13%** WoW to **0.6%**.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
1,473
Requests Sent
Connection requests
336
Accepted
Connections accepted
633
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
Our LinkedIn outreach generated 336 new connections from 1473 requests, achieving a 23% acceptance rate. This rate is slightly below the B2B benchmark of 25-30%, indicating room for optimization in connection request messaging. We sent 633 messages, resulting in 1172 profile views, suggesting strong initial interest from new connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 5,593 | 1.7% | 56 | 3.3% | 68% | — same as last week |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PreviewMe-SaaSTech-Volume-DIRECT-v1 | Stopped | 380 | 374 | 0.5% | 0 | 0.0% | 33% | — |
| PreviewMe-RetailHospo-Volume-DIRECT-v1 | Stopped | 733 | 727 | 0.6% | 2 | 0.8% | 33% | — |
| PreviewMe-Graduate-Volume-DIRECT-v1 | Stopped | 524 | 518 | 0.6% | 2 | 1.1% | 33% | — |
| PreviewMe-BPO-Volume-DIRECT-GIFTEST-v1 | Live | 303 | 273 | 0.4% | 0 | 0.0% | 30% | ↑ 73% vs last week |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 3,142 | 1.7% | 14 | 2.2% | 100% | — same as last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| PreviewMe-TALeaders-Volume-DIRECT-v1 | Live | 5,232 | 3,046 | 0.7% | 4 | 0.3% | 19% | ↑ 82% vs last week |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled on historical EmailBison campaigns for deliverability. SmartLead v1.4 campaigns track opens but reads are heavily inflated by inbox security scanners, so reply and bounce rates are the cleaner indicators. Data synced live from SmartLead and HeyReach into Supabase. Historical EmailBison rows preserved with source='emailbison'.
Reply Analysis
Reply Classification Breakdown
Positive
2 (8.3%)
new
Question
0 (0.0%)
— same as last week
Neutral
21 (88%)
new
Out of Office
0 (0.0%)
— same as last week
Negative
1 (4.2%)
new
Classification based on sentiment analysis and keyword detection from prospect_responses. 24 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Jun 24–1
106
Visits
↓ 18% vs last week
35
Lead Magnet Events
↑ 1067% vs last week
1
Conversions (0.9%)
— same as last week
0
From LinkedIn
— same as last week
All Time — Since Jan 9
3,435
Total Visits
417
Lead Magnet Events
26
Conversions (0.8%)
0
CTA Demo Clicks
Target market continues to convert
The United States drove the most engagement with **47 visits**, while China followed with **12 visits**, both showing 0% bounce rates. Despite a total visit decrease of **18% WoW**, these top countries indicate genuine interest, contrasting with potential bot traffic from other regions.
106
Total Visits
→
—
Target Market
→
35
Lead Magnet Events
→
1
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
6
visits this week
↑ 200% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
0
visits this week
↓ 100% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 92 | 83% | 8s | ↓ 22% |
| Returning Visitors | 14 | 29% | 1m 27s | ↑ 27% |
New visitors (92) exhibit high bounce rates (83%) and low engagement (8s avg time), suggesting initial content isn't immediately compelling. In contrast, returning visitors (14) show strong engagement (29% bounce, 1m 27s avg time), indicating content quality resonates with those who revisit. The 18% WoW drop in visits, despite returning visitor engagement, points to a need for improved new visitor acquisition or initial content appeal.
Device Breakdown (This Week)
Desktop
100 visits (94%) ↓ 17% vs last week
Smartphone
5 visits (5%) ↓ 29% vs last week
Phablet
1 visits (1%) — same as last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tablet
0 visits (0%) ↓ 100% vs last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices drove the vast majority of traffic at **94%** (100 visits), indicating a professional, office-based audience. Mobile traffic (Smartphone and Phablet) accounted for a mere **6%** (6 visits) and saw significant week-over-week declines of **29%** and **17%** respectively, suggesting limited mobile engagement for this B2B campaign.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 85 | 20s | 74% | ↓ 20% |
| Features /features | 12 | 1s | 100% | ↓ 8% |
| About /about | 6 | 8s | 100% | ↓ 40% |
| /reports/ai-transforms-recruitment/ | 6 | 0s | 33% | ↑ 200% |
| Pricing /pricing | 4 | 0s | 100% | ↓ 33% |
| Videoresume Why You Need One 24C2D /post/videoresume-why-you-need-one-24c2d | 2 | 0s | 100% | 100% |
| Putting People First How Business Benefits From A People First Approach /post/putting-people-first-how-business-benefits-from-a-people-first-approach | 1 | 0s | 100% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage, with **85 visits** and an average time of **20 seconds**, holds attention longest. However, the "/features" page has a concerning **100% bounce rate** and a slow **5.0s load time**, indicating a need for optimization. Consider improving content and load speed for "/features" to boost engagement.
SEO: Growing
Organic search traffic plummeted by **80%** this week, dropping from 50 to just **10** visits. This significant decline warrants immediate investigation into keyword rankings and technical SEO health.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
92 (87%) ↑ 23% vs last week
Search Engines
10 (9%) ↓ 80% vs last week
Websites
4 (4%) ↓ 20% vs last week
Notable Signals
Direct Entry Growth
Direct traffic increased by 23% week-over-week, accounting for 92 visits and the majority of traffic.
Search Engine Decline
Search engine traffic plummeted by 80% week-over-week, contributing only 10 visits.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On