Campaign Progress Report

Week of July 1 – 8, 2026

Prepared by SalesCommand

21,543
Emails Sent
Across 12 campaigns
↑ 7% vs last week
0.6%
Reply Rate
131 total replies
↓ 4% vs last week
10,046
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
5,593
emails sent
— same as last week
1,705
Contacted
56
Replies
1.7%
Bounce
68%
Complete
Live
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign sent 5,593 emails, contacting 1,705 recipients with a low **1.7%** bounce rate. Despite a **7%** increase in emails sent WoW across all campaigns, the overall reply rate decreased by **4%** WoW, indicating a need to improve reply engagement quality.
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
Stopped
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
Stopped
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Stopped
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies. Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
1,554
Requests Sent
Connection requests
350
Accepted
Connections accepted
634
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
The LinkedIn outreach campaign achieved a **23%** connection acceptance rate from **1554** requests, leading to **350** new connections. These new connections generated **1172** profile views and received **634** messages, indicating strong initial engagement.
All Campaigns — Supabase Live Data
Campaign Status Leads Sent Bounce Replies Reply % Complete WoW
PreviewMe-SaaSTech-Volume-DIRECT-v1 Stopped 380 374 0.5% 0 0.0% 33%
PreviewMe-RetailHospo-Volume-DIRECT-v1 Stopped 733 727 0.6% 2 0.8% 33%
PreviewMe-Graduate-Volume-DIRECT-v1 Stopped 524 518 0.6% 2 1.1% 33%
PreviewMe-FinServ-DIRECT-Johnny(AUS) Live 1,705 5,593 1.7% 56 3.3% 68% — same as last week
BPO Contact Center Outreach Stopped 1,480 2,488 2.7% 12 1.5% 33%
PreviewMe-General-DIRECT-Johnny Stopped 1,038 1,880 1.2% 15 2.1% 36%
PreviewMe-SaaS-DIRECT-Johnny Live 640 3,142 1.7% 14 2.2% 100% — same as last week
PrsopleUSA Stopped 323 786 5.9% 1 0.3% 88%
PreviewMe-BPO-Volume-DIRECT-GIFTEST-v1 Stopped 303 303 0.3% 0 0.0% 33%
ProspleAUSlive Stopped 332 755 8.7% 11 5.0% 54%
PreviewMe-TALeaders-Volume-DIRECT-v1 Live 5,193 4,382 0.8% 7 0.4% 28% ↑ 44% vs last week
ProspleUK Live Stopped 474 595 5.5% 11 2.7% 44%

Open tracking disabled on historical EmailBison campaigns for deliverability. SmartLead v1.4 campaigns track opens but reads are heavily inflated by inbox security scanners, so reply and bounce rates are the cleaner indicators. Data synced live from SmartLead and HeyReach into Supabase. Historical EmailBison rows preserved with source='emailbison'.

Reply Classification Breakdown
Positive 2 (7.4%) new
Question 0 (0.0%) — same as last week
Neutral 22 (81%) new
Out of Office 2 (7.4%) new
Negative 1 (3.7%) new
7.4% of replies are out-of-office auto-responses. Effective reply rate (excluding OOO): 25 actionable replies from 27 total.

Classification based on sentiment analysis and keyword detection from prospect_responses. 27 total replies analysed.

resources.previewme.com — Matomo
This Week — Jul 1–8
106
Visits
↓ 14% vs last week
1
Lead Magnet Events
↓ 97% vs last week
0
Conversions (0.0%)
↓ 100% vs last week
0
From LinkedIn
— same as last week
All Time — Since Jan 9
3,537
Total Visits
418
Lead Magnet Events
26
Conversions (0.7%)
0
CTA Demo Clicks
Target market continues to convert
The United States drove the most engagement with **53 visits**, representing **50%** of total traffic. While China contributed **11 visits**, the lack of conversions across all **106 visits** suggests potential bot traffic or low-quality engagement from non-US regions. Further investigation into traffic sources for non-US countries is recommended.
106
Total Visits
Target Market
1
Lead Magnet Events
0
Conversions
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
↓ 100% vs last week
0s
Avg Time
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
CTA Rate
Financial Institution AI Screening
Case Study
0
visits this week
— same as last week
0s
Avg Time
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
CTA Rate

Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.

New vs Returning & Device Split
New vs Returning (This Week)
Segment Visits Bounce Avg Time WoW
New Visitors 97 84% 17s ↓ 10%
Returning Visitors 9 11% 1m 48s ↓ 40%
Returning visitors (9) show strong engagement with an average time of **1m 48s** and a low bounce rate of **11%**, suggesting content quality resonates. Conversely, new visitors (97) have a high bounce rate of **84%** and short average time of **17s**, indicating initial content may not be immediately compelling.
Device Breakdown (This Week)
Desktop 92 visits (87%) ↓ 21% vs last week
Smartphone 13 visits (12%) ↑ 117% vs last week
Tablet 1 visits (1%) new
Camera 0 visits (0%) — same as last week
Car browser 0 visits (0%) — same as last week
Console 0 visits (0%) — same as last week
Feature phone 0 visits (0%) — same as last week
Peripheral 0 visits (0%) — same as last week
Phablet 0 visits (0%) ↓ 100% vs last week
Portable media player 0 visits (0%) — same as last week
Smart display 0 visits (0%) — same as last week
Smart speaker 0 visits (0%) — same as last week
Tv 0 visits (0%) — same as last week
Wearable 0 visits (0%) — same as last week
Browser Signal
Desktop visits remain dominant at **87%** (92 visits), despite a **21% decrease** week-over-week. Conversely, Smartphone visits surged by **117%** to **13 visits**, indicating a growing mobile engagement trend. This suggests an audience that primarily uses desktops for B2B interactions but is increasingly accessing content via smartphones.
Top Pages by Engagement (This Week)
Page Visits Avg Time Bounce WoW
/ 86 27s 73% ↓ 14%
Features /features 8 3s 100% ↓ 33%
About /about 6 5s 100% 0%
Pricing /pricing 6 2s 100% ↑ 50%
Contact 3 /contact-3 4 4s 100% 100%
Privacy /privacy 3 0s 100% 100%
Page URL not defined Page URL not defined 2 0s 0% 100%

*Engagement tracked via custom events, not page time.

Site Speed: Excellent
The homepage holds attention longest at **27s** average time, despite a **73%** bounce rate. The "Features" page shows low engagement with only **8 visits** and a **100%** bounce rate, suggesting content or navigation issues. Consider optimizing the "Features" page to improve user retention.
SEO: Growing
Organic search traffic saw a significant boost this week, increasing by 61% to 37 visits. This positive trend suggests improved visibility and potential for further growth in search engine performance.
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry 63 (59%) ↓ 34% vs last week
Search Engines 37 (35%) ↑ 61% vs last week
Websites 6 (6%) ↑ 20% vs last week
Notable Signals
Search Engine Growth
Search engine traffic increased significantly by 61% this week, now accounting for 37 visits. This suggests improved organic visibility.
Direct Entry Decline
Direct traffic saw a substantial drop of 34%, resulting in 63 visits this week. This could indicate reduced brand recall or direct engagement.
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Lead Pipeline Status

What We're Working On
  • Upgraded messaging and new HeyReach sequences with full automation — LinkedIn DMs rewritten with direct demo angle, 697 personalised drafts generated, deploying to HeyReach with cross-channel coordination In Progress
  • Expanded target audience beyond BPOs into SaaS and tech companies — Series A-C startups (50-500 employees) are now the largest single segment at 2,850 companies, alongside professional services, insurance, and retail In Progress
  • Broadened job title targeting — moved beyond senior leadership (C-suite, VP, Director) to include Head of People, Recruitment Managers, Talent Acquisition Managers, and HR Managers. Targeting the people who feel the screening pain daily, not just those who approve budgets In Progress
  • Johnny's generic voice note recording — pre-recorded LinkedIn voice message for high-volume sends as a DM 2 replacement
  • GHL booking link and calendar integration — connecting Johnny's calendar for one-click demo booking from email and LinkedIn CTAs