22,184
Emails Sent
Across 12 campaigns
↑ 10% vs last week
0.6%
Reply Rate
138 total replies
↓ 2% vs last week
10,046
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
5,593
emails sent
— same as last week
1,705
Contacted
56
Replies
1.7%
Bounce
68%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign sent **5,593** emails, contacting **1,705** recipients with **56** replies. While overall emails sent increased by **10%** WoW, the reply rate across all campaigns decreased by **2%** WoW, indicating a need to analyze reply quality.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
1,555
Requests Sent
Connection requests
350
Accepted
Connections accepted
634
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
The campaign achieved a **23%** connection request acceptance rate, resulting in **350** new connections. This is below the typical B2B benchmark of 30-40%, indicating potential for improvement in targeting or messaging. Despite this, **634** messages were sent, suggesting active engagement with the new network.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 5,593 | 1.7% | 56 | 3.3% | 68% | — same as last week |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PreviewMe-SaaSTech-Volume-DIRECT-v1 | Stopped | 380 | 374 | 0.5% | 0 | 0.0% | 33% | — |
| PreviewMe-RetailHospo-Volume-DIRECT-v1 | Stopped | 733 | 727 | 0.6% | 2 | 0.8% | 33% | — |
| PreviewMe-Graduate-Volume-DIRECT-v1 | Stopped | 524 | 518 | 0.6% | 2 | 1.1% | 33% | — |
| PreviewMe-BPO-Volume-DIRECT-GIFTEST-v1 | Stopped | 303 | 303 | 0.3% | 0 | 0.0% | 33% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 3,142 | 1.7% | 14 | 2.2% | 100% | — same as last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| PreviewMe-TALeaders-Volume-DIRECT-v1 | Live | 5,191 | 5,023 | 0.8% | 14 | 0.8% | 32% | ↑ 65% vs last week |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled on historical EmailBison campaigns for deliverability. SmartLead v1.4 campaigns track opens but reads are heavily inflated by inbox security scanners, so reply and bounce rates are the cleaner indicators. Data synced live from SmartLead and HeyReach into Supabase. Historical EmailBison rows preserved with source='emailbison'.
Reply Analysis
Reply Classification Breakdown
Positive
2 (7.4%)
new
Question
0 (0.0%)
— same as last week
Neutral
22 (81%)
new
Out of Office
2 (7.4%)
new
Negative
1 (3.7%)
new
7.4% of replies are out-of-office auto-responses. Effective reply rate (excluding OOO): 25 actionable replies from 27 total.
Classification based on sentiment analysis and keyword detection from prospect_responses. 27 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Jul 8–15
71
Visits
↓ 37% vs last week
0
Lead Magnet Events
↓ 100% vs last week
0
Conversions (0.0%)
— same as last week
0
From LinkedIn
— same as last week
All Time — Since Jan 9
3,608
Total Visits
418
Lead Magnet Events
26
Conversions (0.7%)
0
CTA Demo Clicks
Target market continues to convert
The United States drove the majority of engagement with **36 visits**, while Lithuania and China followed with **9** and **7 visits** respectively. The remaining **11 countries** each contributed only **1 visit**, suggesting potential bot traffic given the 0% bounce rate across all regions and lack of conversions.
71
Total Visits
→
—
Target Market
→
0
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
1
visits this week
new
17m 17s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 67 | 87% | 1m 27s | ↓ 34% |
| Returning Visitors | 4 | 25% | 9s | ↓ 60% |
New visitors (67) show high bounce (87%) and longer average time (1m 27s), suggesting initial interest but content not meeting expectations. Conversely, returning visitors (4) have a low bounce (25%) but very short average time (9s), indicating they quickly found what they needed or are disengaging faster. The 37% week-over-week drop in visits further highlights a potential issue with sustained content engagement.
Device Breakdown (This Week)
Desktop
59 visits (83%) ↓ 39% vs last week
Smartphone
11 visits (15%) ↓ 21% vs last week
Tablet
1 visits (1%) — same as last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for the vast majority of visits at **83%** (**59 visits**), significantly outweighing smartphones at **15%** (**11 visits**). Both desktop and smartphone visits saw a week-over-week decline of **39%** and **21%** respectively, indicating a general decrease in traffic across primary devices. This strong desktop preference suggests an audience primarily engaging during work hours or in a professional setting.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 57 | 46s | 80% | ↓ 38% |
| Features /features | 6 | 1m 46s | 100% | ↓ 25% |
| About /about | 5 | 3m 26s | 100% | ↓ 17% |
| Contact 3 /contact-3 | 4 | 1m 49s | 100% | 0% |
| Pricing /pricing | 4 | 0s | 100% | ↓ 33% |
| Privacy /privacy | 4 | 4s | 100% | ↑ 33% |
| Terms /terms | 4 | 1s | 100% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The "/about" page shows strong engagement with an average time of **3m 26s**, despite only **5 visits**. Conversely, the homepage has the most visits (**57**), but a high bounce rate of **80%** and a 38% decrease in visits week-over-week, suggesting a need for content optimization. Consider improving the homepage's initial content to better capture visitor interest and reduce immediate exits.
SEO: Growing
Search engine traffic plummeted by **62%** this week, dropping from **39** to **15** visits. This significant decline suggests a potential issue with recent SEO efforts or a change in search visibility.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
50 (70%) ↓ 24% vs last week
Search Engines
15 (21%) ↓ 62% vs last week
Websites
6 (8%) ↓ 14% vs last week
Notable Signals
**Direct Entry Dominance**
Direct traffic accounts for the majority of visits at **50**, despite a **24%** week-over-week decrease.
**Search Engine Decline**
Search engine traffic saw a significant drop of **62%**, contributing only **15** visits this week.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On