22,306
Emails Sent
Across 12 campaigns
↑ 1% vs last week
0.6%
Reply Rate
139 total replies
— same as last week
10,046
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
5,593
emails sent
— same as last week
1,705
Contacted
56
Replies
1.7%
Bounce
68%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign sent **5,593** emails, contacting **1,705** recipients with **56** replies. While delivery velocity remained stable week-over-week, the campaign's reply rate of **1.0%** significantly outperforms the overall average of **0.6%**.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
1,555
Requests Sent
Connection requests
350
Accepted
Connections accepted
634
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
The campaign achieved a **23%** connection request acceptance rate, resulting in **350** new connections. This is below the typical B2B benchmark of 30-40%. Despite this, **634** messages were sent, indicating strong engagement with the new connections.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-SaaSTech-Volume-DIRECT-v1 | Stopped | 380 | 374 | 0.5% | 0 | 0.0% | 33% | — |
| PreviewMe-RetailHospo-Volume-DIRECT-v1 | Stopped | 733 | 727 | 0.6% | 2 | 0.8% | 33% | — |
| PreviewMe-Graduate-Volume-DIRECT-v1 | Stopped | 524 | 518 | 0.6% | 2 | 1.1% | 33% | — |
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 5,593 | 1.7% | 56 | 3.3% | 68% | — same as last week |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 3,142 | 1.7% | 14 | 2.2% | 100% | — same as last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| PreviewMe-BPO-Volume-DIRECT-GIFTEST-v1 | Stopped | 303 | 303 | 0.3% | 0 | 0.0% | 33% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| PreviewMe-TALeaders-Volume-DIRECT-v1 | Live | 5,191 | 5,145 | 0.8% | 15 | 0.8% | 33% | ↑ 2% vs last week |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled on historical EmailBison campaigns for deliverability. SmartLead v1.4 campaigns track opens but reads are heavily inflated by inbox security scanners, so reply and bounce rates are the cleaner indicators. Data synced live from SmartLead and HeyReach into Supabase. Historical EmailBison rows preserved with source='emailbison'.
Reply Analysis
Reply Classification Breakdown
Positive
2 (7.4%)
new
Question
0 (0.0%)
— same as last week
Neutral
22 (81%)
new
Out of Office
2 (7.4%)
new
Negative
1 (3.7%)
new
7.4% of replies are out-of-office auto-responses. Effective reply rate (excluding OOO): 25 actionable replies from 27 total.
Classification based on sentiment analysis and keyword detection from prospect_responses. 27 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Jul 15–22
155
Visits
↑ 104% vs last week
0
Lead Magnet Events
— same as last week
0
Conversions (0.0%)
— same as last week
0
From LinkedIn
— same as last week
All Time — Since Jan 9
3,759
Total Visits
418
Lead Magnet Events
26
Conversions (0.7%)
0
CTA Demo Clicks
Target market continues to convert
Website visits surged by **104% WoW** to **155**, with France (43 visits) and Netherlands (32 visits) leading traffic. However, the **0% bounce rate across all countries** suggests a significant portion of this traffic is likely bot-generated, indicating a need for bot filtering to accurately assess geographic engagement.
155
Total Visits
→
—
Target Market
→
0
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
2
visits this week
↑ 100% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 150 | 39% | 46s | ↑ 117% |
| Returning Visitors | 5 | 40% | 6s | ↓ 29% |
New visitors (150) spent significantly longer on site (46s) than returning visitors (5, 6s), despite similar bounce rates. This suggests content effectively captures new interest, but fails to re-engage returning users, potentially indicating a lack of fresh or deeper content for repeat visits.
Device Breakdown (This Week)
Desktop
145 visits (94%) ↑ 138% vs last week
Smartphone
10 visits (6%) ↓ 29% vs last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tablet
0 visits (0%) ↓ 100% vs last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop visits dominate at **94%** (**145 visits**), showing a significant **138%** week-over-week increase. Smartphone visits, while only **6%** (**10 visits**), decreased by **29%** from last week. This data suggests a primarily desktop-based professional audience, likely engaging with content during work hours.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 148 | 26s | 36% | ↑ 139% |
| Features /features | 3 | 41s | 0% | ↓ 50% |
| /case-studies/financial-institution-ai-screening/ | 2 | 0s | 100% | ↑ 100% |
| Page URL not defined Page URL not defined | 2 | 0s | 0% | 100% |
| ?Name=&Company=&Email=Hannah.Melotto@Melottogroup.Com /?name=&company=&email=hannah.melotto@melottogroup.com | 1 | 0s | 0% | 100% |
| ?Name=Hannah Melotto&Company=Melotto Group&Email=Hannah.Melotto@Melottogroup.Com /?name=Hannah Melotto&company=Melotto Group&email=hannah.melotto@melottogroup.com | 1 | 51s | 0% | 100% |
| ?Name=Iwyvckbtnhheeqfbzxb&Company=Ysfxsrmxklsmfhawhnyebx&Email=I.Bu.W.Ope.Ge.6.9@Gmail.Com /?name=iwYvCKbTNHHEeQFBZxB&company=YSFXsrmXkLSmfHawhnYEBX&email=i.bu.w.ope.ge.6.9@gmail.com | 1 | 0s | 0% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage saw a significant increase of **139%** in visits, reaching **148** total, but its average time on page was only **26s**. The Features page, despite a **50%** drop in visits to **3**, maintained attention for **41s**, suggesting higher engagement. Consider optimizing the homepage for longer dwell times and investigating the low visit count for the Features page.
SEO: Growing
Search engine traffic dropped by 67% this week, accounting for only 5 visits. This significant decline warrants immediate investigation into keyword rankings and search visibility.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
145 (94%) ↑ 164% vs last week
Search Engines
5 (3%) ↓ 67% vs last week
Websites
5 (3%) ↓ 17% vs last week
Notable Signals
Direct Entry Surge
Direct traffic increased by a remarkable **164%** this week, reaching **145** visits. This suggests strong brand recognition or direct user engagement.
Search Engine Decline
Search engine traffic plummeted by **67%**, contributing only **5** visits. This significant drop warrants immediate investigation into SEO performance.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On