22,306
Emails Sent
Across 12 campaigns
— same as last week
0.6%
Reply Rate
139 total replies
— same as last week
10,046
Leads in Database
Total leads in database
2
Channels Active
Email + LinkedIn
Active Campaign
PreviewMe-FinServ-DIRECT-Johnny(AUS)
Global
PreviewMe-FinServ-DIRECT-Johnny(AUS)
5,593
emails sent
— same as last week
1,705
Contacted
56
Replies
1.7%
Bounce
68%
Complete
Campaign Status
The "PreviewMe-FinServ-DIRECT-Johnny(AUS)" campaign sent **5,593** emails, contacting **1,705** recipients with a low **1.7%** bounce rate. It generated **56** replies, contributing significantly to the overall **139** replies across all campaigns. Delivery velocity and reply rates remained stable week-over-week.
Campaigns — Complete
Campaigns — Complete
Australia
Prosple AU
755
emails sent
36.5%
Opens
5.0%
Replies
United Kingdom
Prosple UK
595
emails sent
53.1%
Opens
2.7%
Replies
United States
Prosple US
786
emails sent
2.8%
Opens
0.3%
Replies
Campaign Review
All three Prosple campaigns have been stopped. 2,136 emails sent across AU, UK, and US with 23 unique replies.
Best performer: AU at 5.02% reply rate. Focus now shifts entirely to the BPO Contact Center vertical.
LinkedIn Outreach
LinkedIn Outreach
1,555
Requests Sent
Connection requests
350
Accepted
Connections accepted
634
Messages Sent
Follow-up messages
1,172
Profile Views
Prospect visibility
Outreach Status
The campaign achieved a **23%** connection request acceptance rate, resulting in **350** new connections. While the acceptance rate is below the typical B2B benchmark of 30-40%, the **634** messages sent to new connections indicate strong engagement efforts.
Campaign Performance
All Campaigns — Supabase Live Data
| Campaign | Status | Leads | Sent | Bounce | Replies | Reply % | Complete | WoW |
|---|---|---|---|---|---|---|---|---|
| PreviewMe-SaaSTech-Volume-DIRECT-v1 | Stopped | 380 | 374 | 0.5% | 0 | 0.0% | 33% | — |
| PreviewMe-RetailHospo-Volume-DIRECT-v1 | Stopped | 733 | 727 | 0.6% | 2 | 0.8% | 33% | — |
| PreviewMe-Graduate-Volume-DIRECT-v1 | Stopped | 524 | 518 | 0.6% | 2 | 1.1% | 33% | — |
| PreviewMe-FinServ-DIRECT-Johnny(AUS) | Live | 1,705 | 5,593 | 1.7% | 56 | 3.3% | 68% | — same as last week |
| BPO Contact Center Outreach | Stopped | 1,480 | 2,488 | 2.7% | 12 | 1.5% | 33% | — |
| PreviewMe-General-DIRECT-Johnny | Stopped | 1,038 | 1,880 | 1.2% | 15 | 2.1% | 36% | — |
| PreviewMe-SaaS-DIRECT-Johnny | Live | 640 | 3,142 | 1.7% | 14 | 2.2% | 100% | — same as last week |
| PrsopleUSA | Stopped | 323 | 786 | 5.9% | 1 | 0.3% | 88% | — |
| PreviewMe-BPO-Volume-DIRECT-GIFTEST-v1 | Stopped | 303 | 303 | 0.3% | 0 | 0.0% | 33% | — |
| ProspleAUSlive | Stopped | 332 | 755 | 8.7% | 11 | 5.0% | 54% | — |
| PreviewMe-TALeaders-Volume-DIRECT-v1 | Live | 5,191 | 5,145 | 0.8% | 15 | 0.8% | 33% | — same as last week |
| ProspleUK Live | Stopped | 474 | 595 | 5.5% | 11 | 2.7% | 44% | — |
Open tracking disabled on historical EmailBison campaigns for deliverability. SmartLead v1.4 campaigns track opens but reads are heavily inflated by inbox security scanners, so reply and bounce rates are the cleaner indicators. Data synced live from SmartLead and HeyReach into Supabase. Historical EmailBison rows preserved with source='emailbison'.
Reply Analysis
Reply Classification Breakdown
Positive
2 (7.4%)
new
Question
0 (0.0%)
— same as last week
Neutral
22 (81%)
new
Out of Office
2 (7.4%)
new
Negative
1 (3.7%)
new
7.4% of replies are out-of-office auto-responses. Effective reply rate (excluding OOO): 25 actionable replies from 27 total.
Classification based on sentiment analysis and keyword detection from prospect_responses. 27 total replies analysed.
Website Analytics
resources.previewme.com — Matomo
This Week — Jul 22–29
71
Visits
↓ 56% vs last week
0
Lead Magnet Events
— same as last week
0
Conversions (0.0%)
— same as last week
0
From LinkedIn
— same as last week
All Time — Since Jan 9
3,824
Total Visits
418
Lead Magnet Events
26
Conversions (0.7%)
0
CTA Demo Clicks
Target market continues to convert
The United States drove the most engagement with **25 visits**, representing **35%** of total traffic. While several countries show single-digit visits, the **0% bounce rate across all regions** suggests potential bot activity, especially given the **56% week-over-week drop in total visits** to **71**.
71
Total Visits
→
—
Target Market
→
0
Lead Magnet Events
→
0
Conversions
Lead Magnet Performance
Per-Resource Engagement
AI Transforms Recruitment
Report
0
visits this week
— same as last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Financial Institution AI Screening
Case Study
0
visits this week
↓ 100% vs last week
0s
Avg Time
—
Scroll Depth
0
CTA Clicks
0
Full Reads
0
Shares
—
CTA Rate
Engagement data from Supabase lead_magnet_engagement. Weekly visits from Matomo.
Visitor Behaviour
New vs Returning & Device Split
New vs Returning (This Week)
| Segment | Visits | Bounce | Avg Time | WoW |
|---|---|---|---|---|
| New Visitors | 67 | 67% | 21s | ↓ 57% |
| Returning Visitors | 4 | 25% | 9s | ↓ 33% |
New visitors (67) exhibit a high bounce rate of **67%** and low average time on page (**21s**), suggesting content isn't immediately engaging. In contrast, returning visitors (4) have a significantly lower bounce rate of **25%** and even shorter average time on page (**9s**), indicating they might be quickly scanning for specific information or finding the content less valuable on subsequent visits. The **56% week-over-week drop** in visits further emphasizes a potential issue with sustained content interest.
Device Breakdown (This Week)
Desktop
61 visits (86%) ↓ 60% vs last week
Smartphone
10 visits (14%) — same as last week
Camera
0 visits (0%) — same as last week
Car browser
0 visits (0%) — same as last week
Console
0 visits (0%) — same as last week
Feature phone
0 visits (0%) — same as last week
Peripheral
0 visits (0%) — same as last week
Phablet
0 visits (0%) — same as last week
Portable media player
0 visits (0%) — same as last week
Smart display
0 visits (0%) — same as last week
Smart speaker
0 visits (0%) — same as last week
Tablet
0 visits (0%) — same as last week
Tv
0 visits (0%) — same as last week
Wearable
0 visits (0%) — same as last week
Browser Signal
Desktop devices accounted for the vast majority of traffic at **86%** (**61 visits**), despite a **60% decrease** in visits week-over-week. Smartphone traffic remained flat at **14%** (**10 visits**). This suggests a desktop-centric audience, but the significant desktop drop warrants further investigation.
Page Performance
Top Pages by Engagement (This Week)
| Page | Visits | Avg Time | Bounce | WoW |
|---|---|---|---|---|
| / | 61 | 16s | 62% | ↓ 61% |
| Features /features | 4 | 13s | 100% | 0% |
| Privacy /privacy | 3 | 0s | 100% | 100% |
| About /about | 2 | 0s | 100% | 100% |
| Contact 3 /contact-3 | 2 | 2s | 100% | 100% |
| ?_Gl=1*1Cl7Qg6*_Gcl_Au*Mjawote1Mdcymy4Xnzg1Mjiymzgx&_Ga=2.110555906.66547194.1785222381 862498982.1785222381 /?_gl=1*1cl7qg6*_gcl_au*MjAwOTE1MDcyMy4xNzg1MjIyMzgx&_ga=2.110555906.66547194.1785222381-862498982.1785222381 | 1 | 3s | 0% | 100% |
| ?_Gl=1*1Hcbmzc*_Gcl_Au*Mjm2Oty0Nzq3Lje3Oduymtq5Mdg.&_Ga=2.248436164.217037164.1785214908 1707655629.1785214908 /?_gl=1*1hcbmzc*_gcl_au*MjM2OTY0NzQ3LjE3ODUyMTQ5MDg.&_ga=2.248436164.217037164.1785214908-1707655629.1785214908 | 1 | 1s | 0% | 100% |
*Engagement tracked via custom events, not page time.
Site Speed: Excellent
The homepage (/) received the most visits at **61**, but its average time on page was only **16 seconds** with a **62%** bounce rate. The "Features" page had a **100%** bounce rate, indicating potential content or engagement issues. Consider optimizing these pages for better user retention and clearer calls to action.
SEO: Growing
Organic search traffic saw a 29% increase this week, reaching 9 visits. This growth is positive, especially considering a 61% drop in direct traffic.
Traffic Sources
Where Visitors Come From (This Week)
Source Breakdown
Direct Entry
59 (83%) ↓ 61% vs last week
Search Engines
9 (13%) ↑ 29% vs last week
Websites
3 (4%) ↓ 50% vs last week
Notable Signals
Direct Traffic Decline
Direct Entry traffic fell by a significant **61%** this week, accounting for **59** visits.
Search Engine Growth
Search Engines saw a positive increase of **29%** in traffic, contributing **9** visits.
This Week
Infrastructure Milestones
LinkedIn Sequences v2 — Demo Angle
Complete rewrite of LinkedIn DM sequences from report/briefing offer to direct demo angle. 4 cold DMs with 3 A/B/C variants each, leading with SASS and a 15-minute walkthrough CTA. 697 per-lead personalised drafts generated from Context Core + Tier 2 enrichment data. Average voice alignment score: 84.4/100.
AI Response Drafting Pipeline
Full response automation deployed — when a prospect replies on email or LinkedIn, the system automatically generates 3 AI-drafted responses using Johnny's voice from the Context Core (SPEAK framework + Pinecone). Drafts are quality scored and queued for review in the campaign hub before sending.
GoHighLevel CRM Integration
Direct Supabase → GHL sync deployed. When a lead crosses the MQL threshold (score 60), a contact and opportunity are automatically created in GHL with full context — enrichment data, email history, response summaries, and resource engagement. SQL sync triggers at score 80.
Cross-Channel Coordination Live
Email and LinkedIn sequences now coordinate automatically. A reply on LinkedIn pauses the email sequence for that lead (and vice versa). Both channels feed into the same response queue, so every reply gets an AI-drafted response regardless of which channel it came from.
Humanisation Standard Applied
Global writing standard updated across all email and LinkedIn content generation. One personalisation hook per message, casual reference style, no data source mentions. Prevents AI-generated content from being flagged as automated on LinkedIn. Applied to both outbound sequences and AI response drafts.
Campaign Hub Response Queue
Review interface deployed on the campaign hub for approving AI-drafted responses. Shows the original prospect message alongside 3 draft options with quality scores. Approve with one click — email replies send automatically, LinkedIn replies are queued for manual send via HeyReach.
Data Sourcing
Lead Pipeline Status
Your Dashboards
Live Analytics & Reporting
Coming Next
What We're Working On