Campaign Hub
BPO DIRECT v2.0 Score
Campaign Sequence Map
22-day multi-channel outreach — Email + LinkedIn A/B test + Warm first-degree
A/B Test
Version A: Consultative (50%)
Version B: Direct Pitch (50%)
Min 100/version · 4-6 weeks · Winner at >20% relative improvement
Email (5 emails)
LinkedIn A (4 DMs)
LinkedIn B (4 DMs)
Warm (3 msgs)
Cold Outreach — 25-Day Timeline
Warm First-Degree — 14-Day Timeline
Multi-Channel Coordination Rules
LinkedIn connection request sent 2-3 days before Email 1 (mere exposure effect)
No same-day sends across channels
Different angle per channel (LinkedIn = conversational, Email = structured)
Cross-channel pause-on-reply: LinkedIn reply pauses email, email reply pauses LinkedIn
Never reference the other channel in messaging
Compare v1.0 (Report Angle) vs v2.0 (Demo Angle) →
Prepared by SalesCommand