TL;DR
PreviewMe's outbound is flipping to a single bold offer: "Your Next Hire Is On Us". We run the screening end-to-end on the first hire — free. Targeting drops down to TA Leads + Senior Recruiters at 51-500-employee FinServ AU companies (the previous CEO-level targeting produced zero meetings from 12,000 emails over three months). Two LinkedIn senders (Johnny + Andrew), open rates tracked from day one, website + LinkedIn + email all synced to the new offer. GoHighLevel is being retired in favour of Attio. May is the final retainer month — June onwards is performance-only.
What was locked
The 7 decisions
Each one is approved direction; underlying repo docs linked.
1
Hero offer approved — "Your Next Hire Is On Us"
PreviewMe runs the entire screening leg end-to-end on a single hire, free. AU only, AUD $80K+ roles, 5 active engagements at any time, case study + 3 referrals + testimonial in exchange.
Johnny: "I don't disagree with the offer." Adam: "We've approved this, right? I'm able to start." Yeah, excellent.
Offer mechanics →
2
Targeting moves down the food chain
From CEOs / Founders / Heads of (12,000 emails over 3 months = zero meetings) to TA Leads + Senior Recruiters at 51-500 emp. Echo personas generate per-title copy automatically.
"They must be getting slammed. People are thinking we're doing the recruiting based on the messaging — that's the psychological miss."
Title shortlist →
3
Open rates tracked from day one
Critical gap: open rates were never tracked on the prior campaign. Diagnosing offer-vs-strategy failure was therefore impossible. The new campaign activates open-rate tracking on launch — non-negotiable.
Johnny: "I thought we were going to run a scan of all the open rates to test whether it was A, the content or B, the strategy."
4
Synchronise the offer everywhere
Website + LinkedIn + email + webinar all align to "Your Next Hire Is On Us". Existing 2-week free trial on previewme.com stays as the public-facing entry, extendable to 1 month "but requires a conversation".
Adam: "Let's go balls deep and synchronise on everything." Johnny: "I don't disagree. We don't want two strategies — that's two messages too many."
Strategy one-pager →
5
Two-sender LinkedIn — Johnny + Andrew
Doubles connection-request capacity. Audience split: recruitment leaders → Andrew; founders / FinServ owners → Johnny. Andrew's account needs HeyReach auth on his return from overseas (~19 May).
163 new connections on Johnny in the last weeks — "times that by two with the right messaging, that's a bloody winner."
Andrew sender plan →
6
Cancel GoHighLevel, migrate to Attio
$400-800/mo saved. Adam has the migration plan ready. New meeting-booking app replaces GHL's; website links will need updating. Attio is materially better for the workflow (used at another customer).
"$500 bucks a month. We're not using it. We just get that off."
7
Webinar (30 June) gets the offer CTA
Two-part series; thought leadership content with a sign-up CTA at the end: everyone who signs up to the webinar gets the offer. Adam: "100 people times US$5,000 goes a long way." Adam to build the landing page; LinkedIn campaigns point to it.
Action required
Pending your sign-off
Items the leadership team (Johnny, Andrew, Jimmy) needs to confirm before they ship.
V1 scope locked to FinServ AU only
Excludes grad / volume campaigns (abuse risk: take the top 10 candidates and ghost). Confirm before sourcing the first 2,500 leads.
Adam's recommendation: agreed in-meeting — confirm in writing
Time-limit mechanic on free access
Two weeks default free platform access; extendable to one month "but requires a conversation". The conversation = call to action to engage with PreviewMe before the platform locks.
Recommendation: 2 weeks → 1 month with a call gate
In-platform signal to mark hiring complete
Without an explicit "we hired this candidate" trigger, accounts go stale and reconciliation is hard. Needs a UI prompt + email reminder to mark the hire when made. Tim conversation tomorrow covers this.
Owner: PreviewMe engineering (Tim)
Pre-built workflow template inside the platform
So customer onboarding is "connect your LinkedIn, paste a job ID, done" — not an hour-and-a-half of Adam manually building applicant flows per business. Worth the engineering week to avoid the cumulative time-sink.
Owner: PreviewMe engineering (Tim) — discuss this week
Webinar CTA wording
"Everyone who signs up to the webinar — the next hire is on us." Locks in a 100-person sign-up = US$500K notional pipeline. Need to confirm: does this apply to all attendees, or only the ICP-fit ones (FinServ AU, 51-500 emp)?
Recommendation: ICP-fit only, but messaging stays open
Subdomain for the offer + campaign hub
Cloudflare-hosted pages currently sit on
previewme-campaign.pages.dev — search engines treat this as a separate property from previewme.com, and analytics see traffic as referral, not direct. Recommend CNAMEing campaign.previewme.com to consolidate SEO + attribution.Recommendation: campaign.previewme.com
Risk register
Risks & mitigations
| Risk | Mitigation | Status |
|---|---|---|
| If it takes off we can't deliver (Andrew's flag in-meeting) |
5-slot cap on active engagements + waitlist + SLA breach handling (3-day breach = written apology + extended free month; 2 simultaneous breaches = pause new offers). | Mechanism designed |
| Hire-and-bounce abuse Customer takes the top 20 candidates and ghosts |
Time-limit on free access (2 weeks default), in-platform "we hired" signal, AI-takeover of onboarding so we don't sink hours per customer, FinServ AU scope keeps grad-campaign abuse out. | Build pending |
| Grad / internship / volume abuse | Scope v1 to FinServ AU only. Excludes grad and internship campaigns where the customer would just take the top 10 anyway. | Scoped out of v1 |
| No retainer from June Adam's words: "I'm holding the skin in this" |
Performance-only model from 1 June; per-Held-meeting rate still TBC; SC absorbs cash-flow risk in low-volume months. | Rate TBC |
What we're building
Build asks coming out of the meeting
| Item | Owner | Target |
|---|---|---|
| Pre-built workflow template inside the PreviewMe platform (so onboarding ≠ 1.5 hours per customer) | PreviewMe engineering (Tim) | This week — Tim conversation tomorrow |
| Full "Your Next Hire Is On Us" landing page + LinkedIn pointing to it | SC (Adam) | This week |
| New campaign — 2,500 leads, Echo personas, open rates tracked, two-sender LinkedIn | SC (Adam) + DevOps (Asin) | This week |
| HeyReach auth for Andrew's LinkedIn + payment top-up on Johnny's lapsed account | SC (Adam) + Andrew | ~19 May (Andrew's return) |
| GHL → Attio CRM migration (different booking app, website link updates) | SC (Adam) | This month |
| Asin (DevOps) joins these meetings going forward — upskilling on customer-side strategy | SC (Adam) | Next meeting |
Timeline
What ships when
This week
New campaign live
Echo personas finalised, 2,500 leads sourced for FinServ AU TA Leads + Senior Recruiters, open rates on, two-sender LinkedIn warmed.
19 May
Andrew returns from overseas
48-hour pre-activation checklist starts — HeyReach auth, voice samples captured, Echo composer tuned to Andrew's voice, audience split confirmed with Johnny.
31 May
Final retainer month closes
May 2026 is the last retainer-billed month under the current commercial model.
1 June
Performance-only commercial model kicks in
No retainer. Per-Held-meeting fee (rate TBC) becomes the only revenue stream. Weekly campaign hub report adds "Held Meetings This Week" as the headline number.
30 June
Webinar Part 1
Two-part series; thought leadership content with offer CTA at the end. Adam writing the brief. Part 2 contingent on Part 1 engagement.
Source documents
Deep dives in the repo
If you want the underlying mechanics rather than the summary.
Major changes one-pager
/docs/strategy-one-pager/
Offer strawman — 12 decisions log
/docs/offer-strawman/
Offer mechanics + CTA ladder
/docs/offer-mechanics/
Performance-only pricing — June 2026
/docs/performance-pricing/
HR / Recruitment Leader persona
/docs/hr-recruitment-leader-persona/
Senior Recruiter persona
/docs/senior-recruiter-persona/
Andrew (Mako) — 2nd LinkedIn sender plan
/docs/andrew-sender-plan/
Video credibility strategy (Andrew + Jimmy)
/docs/video-strategy/