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Campaigns

All campaigns, past and present

What's live, what's archived, what each one is targeting. One source of truth for the campaign portfolio.

Live as of 15 May 2026
Currently running
Live · Primary focus
Next Hire On Us — multi-persona email campaign
Accepted by Johnny on Slack 14 May 2026 · 60-day runway to 30 June · Performance-only from 1 June
One offer, four persona-tuned email sequences running in parallel. Same 5-email cadence (Day 0, 3, 7, 12, 19), same offer mechanics, copy calibrated per Echo persona. Open rates tracked from day one. Two LinkedIn senders queued for parallel launch (Andrew on his return ~19 May).
OfferYour Next Hire On Us
GeoAU + NZ + UK
ChannelsEmail (live) · LinkedIn (queued)
CadenceDay 0 / 3 / 7 / 12 / 19
Volume capNo cap (Johnny's instruction)
Campaign overviewRead full overview
Senior Recruiter / TA Lead 51-500 emp · PASB-DIRECT Hybrid · PreviewMe-NHOU-Recruiters-v1 Read sequence → Founder / CEO 10-50 emp + C-level list · DIRECT · PreviewMe-NHOU-Founders-v1 Read sequence → FinServ AU Owner / Principal Owner-led practices · Proof-first PASB · PreviewMe-NHOU-FinServ-v1 Read sequence → HR / Recruitment Leader 51-200 emp · PASB-DIRECT Hybrid · PreviewMe-NHOU-HR-v1 Read sequence →
What ships before first send: EmailBison campaigns created (4) · lead lists loaded (new TA Lead sourcing + existing C-level list) · open-rate tracking verified ON · webhook → response queue verified · LinkedIn sender accounts warmed. See the strategy page for the full open-items list.
Portfolio view
All campaigns — status
Every campaign PreviewMe has run since onboarding. Archived ones stay as historical record; their files are still in the repo if you need to look back at what was tried.
Campaign Audience Channels Status Notes
Next Hire On Us
Overview 		4 personas (Senior Recruiter · Founder/CEO · FinServ Owner · HR Leader) Email (live) · LinkedIn (queued) Live Accepted 14 May 2026. 60-day binary window to 30 June. Open rates tracked.
Recruitment Leaders v1
Original TA Lead campaign 		Senior Recruiter / TA Lead Email + LinkedIn Archived v1 draft built 5 May 2026. Replaced by NHOU/Senior Recruiter sequence (same persona, offer-anchored).
SaaS Founders v1
Free-trial era 		Founder / CEO (10-50 emp SaaS) Email + LinkedIn Archived v2.0 ran on free-trial CTA before the offer pivot. Replaced by NHOU/Founder-CEO.
FinServ AU v1
EmailBison campaign #259 		FinServ AU Owner / Principal Email only Archived 2,114 emails sent. Zero genuinely interested replies. Cold-reply forensics fed the persona rebuild + Proof-first PASB framework. Replaced by NHOU/FinServ Owner.
BPO Outreach
Multi-version run 		BPO Operations Leader (deprecated persona) Email + LinkedIn Archived 4 versions tested (v1 → v4). Deprecated when the BPO Operations Leader persona was archived per the 12 May strategy lock.
Professional Services
Never launched 		Mid-size firms (50-200 staff) — Archived Strategy + README drafted. No sequences ever built. Out of scope for the 60-day push.
Prosple Outreach
Graduate channel 		Graduate job boards — Archived Graduate-targeting campaign concept. Never built. Excluded from NHOU scope (grad volume creates abuse risk for the free-hire offer).
Reference
Key strategy + offer documents
DocumentPurpose
Strategy page The 7 decisions locked on 12 May. Status: Accepted — Live.
Offer mechanics Full Next Hire On Us offer — eligibility, cap, delivery, conversion.
Strategy one-pager The bet in one page. Major changes, 12 decisions, risks.
Performance pricing SC × PreviewMe commercial model from June 2026.
Offer strawman 12-decision decision log for the offer mechanics.
Andrew sender plan 2nd LinkedIn sender architecture. Activates ~19 May.
Title shortlist Validated TA Lead / Senior Recruiter titles from discovery.
Video strategy Andrew + Jimmy video content layer (separate strategy session).